Development, evaluation and comparison of scenario planning exercises and their themes in real life scenario planning
Başlık çevirisi mevcut değil.
- Tez No: 401487
- Danışmanlar: DR. FRANCES O'BRIEN
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2013
- Dil: İngilizce
- Üniversite: Unıversıty Of Warwıck
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
The purpose of this booklet is to present in detail the derivation processes of the prevailing methods in use in real scenario-planning exercises, evaluate these published studies completed for public, institutions and governments, and compare them to each other to see the main differences between them. Having compared the exercises to the literature, we have found that, Peter Schwartz's approach and its derivatives are the most prevailing and applicable method in use by the firms in practice. Although not disclosed straightforward to audience what methodology they have used, it can be seen that they have followed a very similar approach to that of proposed by Peter Schwartz. Six of the case studies we have evaluated had been derived using this methodology or its derivatives. They were also very similar in terms of number of scenarios created and all the internal processes followed as disclosed earlier. Most of them have tried to explore different futures and industries and covered different issues relevant to global economic, technological and social environments. The remaining three case studies we have evaluated had been derived, however, using different techniques. We have seen that derivation techniques used in these studies, especially in Interpublic Corporation and British Airways have changed throughout the years and we do not currently see these methods being employed by strategists. Future ofIndia study, on the other hand, seems to be offering an alternative and easy-to-use technique that can potentially be used by strategists going forward. Overall, we aimed to present the derivation processes for each published study and compare them to each other through a table and commentary, compounded with the discussion section in which we have tried to compare the literature to practice and see the flaws, differences and similarities. Our findings suggest that most scenario planning exercises we have covered especially in the first part are aligned with the theory, but we failed to find any innovative approach in these studies to suggest a revision of the theory.
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