What can hotels do to generate extra revenue in recessionary time? The case of Hilton
Başlık çevirisi mevcut değil.
- Tez No: 401821
- Danışmanlar: DR. GHALIB FAHAD
- Tez Türü: Yüksek Lisans
- Konular: Reklamcılık, Yönetim Bilişim Sistemleri, İşletme, Advertising, Management Information Systems, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2010
- Dil: İngilizce
- Üniversite: University of East London
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: İşletme Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 88
Özet
Özet yok.
Özet (Çeviri)
The purpose of the study is to investigate the influence of global economic recession on tourism industry. Generally, the dissertation research will be based on hotels in hospitality sector in the UK and will illustrate how hotels can increase revenue and wealth in the recession time by applying various management strategies and techniques.The most important methods of gathering data employed in this research were questionnaires and conducting face to face interviews with managers and employees. Furthermore, lots of data and information were accessed through the internet and emails in order to support this research with facts and figures. The study exposed the strategies and methods which can be developed by hotel companies to increase their productivity. In this research, it is clearly seen that to have a proper management planning is very important in finding new solutions in the situation of economic downturn. The introduction of the research gives an overview of the hospitality industry and importance of hotel industry in UK economy. Moreover, it focuses on the influence of recession in UK hotel industry over the last two years. Subsequently comes the academic literature review which concentrates on nature of service in hospitality industry. A methodical study is carried out concerning the strategic planning in hotel sector by applying various marketing techniques and practices. Finally the last chapter 'clarifies' the organisational analysis. It this research, it was suggested that, hotels should make an external research regularly in order to catch new trends and changes in marketplace. What is more, one more acknowledgment that recession may create an opportunity for companies to discover new management scheme and strategies to improve the productivity of company. This research demonstrated that cutting costs and lying off the employees are not the best ways to generate extra revenue. On this basis it emphasized the advantages of different, more innovative methods such as exploring new marketing approaches for example online marketing, optimising web site, organizing campaigns and promotion activities, enhancing the brand image and improving the quality of products and services.
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