Türk sineması'nda bağımsız film yapım süreci ve Reha Erdem
The process of independent movie producing in Turkish film endustry and Reha Erdem
- Tez No: 207445
- Danışmanlar: DOÇ.DR. SERPİL KIREL
- Tez Türü: Yüksek Lisans
- Konular: İletişim Bilimleri, Radyo-Televizyon, Communication Sciences, Radio and Television
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2006
- Dil: Türkçe
- Üniversite: Marmara Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: İletişim Bilimleri Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Customer Relationship Management is an approach to understanding customer behavior, influencing it through relevant communication an developing long-term relationships to enhance customer loyalty, retention and profitability. In this study, a questionnaire method has been implemented to determine Internet banking customers customer satisfaction and customer loyalty. Analysis have been done by using SPSS 13.0 programme. Results have been shown by tables and graphics. First of all, the questions which were prepared to determine the demographic datas have been asked. After that, 24 questiones asked to be answered according to Likert scale. Customer satisfaction and customer loyalty have tried to be measured according to likert scale. Also, relationship s between variables have been analyized by ?Chi-square? and ?Corelation? methods. In this study, relations between customer relationship management, customer satisfaction and customer loyalty have been determined. Companies can get superior values over their rivals by using Customer Relationship Management skills effectively. For this reason, ?Customer Relationship Management? is getting more important.
Özet (Çeviri)
The popular film industry in Turkey from the 60's untill 80's, has been the entertainment instrument for the people with Yesilcam“clichés”and its melodrama formworks and stars. The social events that happened in the 80's, provided Turkish film industry to discover“individual”. When we look at the 90's, we see that the individual centered movies gives its place to the popular movies, in which the most famous and popular people has been used as actors, and these movies were also shot with different technics then the classical Yesilcam style. And the 90's, was also the success years for the young directors in the foreign festivals. The method, that the directors were using for their movies, caused them to be named as“independent”. The independent directors developed a new method peculiar to them, than the classical forms. In Turkish film industry the conditions for the appareance of the independent directors had been formed in the 90's and has been accelerate since the 1994. Reha Erdem who specifies him self an independent director, shot 4 movies untill today. To understand a director is independent, it is a must to examine carefully his/her cinema and working system.
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