Export planning strategies of Turkish metal manufacturers based on their degree of internationalization
Uluslararasılaşma derecesine bağlı olarak, imalatçı Türk firmalarının ihracat planlama stratejileri
- Tez No: 364277
- Danışmanlar: DOÇ. DR. MUZAFFER BODUR
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 1987
- Dil: İngilizce
- Üniversite: Boğaziçi Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: İşletme Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 76
Özet
Özet yok.
Özet (Çeviri)
In this thesis, particular emphasis has been placed on evaluating the planning differences, if any, among exporting firms when firms were classified by their degree of internationalization and on considering what lessons may be learned from the planning activity that has been taking place. The study includes the relevant literature review and a field study which was conducted through a questionnaire. Data were analysed·by using techniques such as ANOVA, crosstabs, frequency distributions and coefficient of concordance. The findings are presented together with the implications to the exporters and researchers. The findings of the study showed that there are two variables showing significant relationships. One of them is“Frequency of defining goals and objectives”and the other is“Frequency of plans for international expansion”. The remaining variables showed no significant relationship between the export planning activitie& of metal manufacturers and their degree of internationalization. Almost all exporters in the sample plan their activities. in one way or another. The internationalization process, or the proces~ by which firms adopt international business activities is conc~ived as a gradual and sequential process. As the firm gains more international experience, management may develop higher expectations, more rational and comprehensive policies concerning international business, as well as new organizational procedures for handling the new tasks. In the present study, the focus is on only three stages of the internationalization process. These are experimental involvement, active involvement, and committed involvement. Experimental exporters' planning is based on the present customers' expected demand and an estimated amount of unsolicited orders. Active exporters' planning is not very much different from experimental exporters'. However, they have a tendency to produce with full capacity. In order to sell the surplus of production, they search for possible markets by putting export sales targets in their plans. In committed exporters' export plans, international bids are important items. Although uncertainty and risk make the plans of all three groups very rough, executives think as the same as Eisenhower does:“Plans are nothing; planning is everything”(Kotler, 1984).
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