Geri Dön

A study of bank marketing as a subset of services marketing and clients choice criteria for marketing services in banks

Başlık çevirisi mevcut değil.

  1. Tez No: 364280
  2. Yazar: FIRAT TÜRKFİLİZ
  3. Danışmanlar: DOÇ. DR. MUZAFFER BODUR
  4. Tez Türü: Yüksek Lisans
  5. Konular: Bankacılık, İşletme, Banking, Business Administration
  6. Anahtar Kelimeler: Belirtilmemiş.
  7. Yıl: 1987
  8. Dil: İngilizce
  9. Üniversite: Boğaziçi Üniversitesi
  10. Enstitü: Sosyal Bilimler Enstitüsü
  11. Ana Bilim Dalı: İşletme Ana Bilim Dalı
  12. Bilim Dalı: Belirtilmemiş.
  13. Sayfa Sayısı: 101

Özet

Özet yok.

Özet (Çeviri)

This study is mainly about marketing approach in International and Turkish Banking System which attracted interest and proved applicability in recent years. Nature of banks' end-products as being services instead of physical products necessiates utilization of services marketing tools and techniques in bank marketing. Besides the general properties of services such as; intangibility and human intensiveness, complexity of banking services provided, high level of risk involvement in lending transactions constitute important aspects in bank marketing, since they necessiate a close interaction between banks and clients. And also, intensified competition in financial markets and decline in source loyalty of clients forced banks to change their former attitude and become more customer-oriented. In such an occasion, determination of client's choice criteria in financial services buying decisions becomes crucial. Therefore, in content of this study a research is conducted to determine the most significant factors effecting clients' decisions. Findings of the research indicate that innovativeness and sophistication in banking are primarily important factors in bank selection decisions whereas clients evaluate effectiveness of services and image of bank as other important factors. Bank-client interaction should be emphasized, on the other hand, and more decisive and authorized salesperson should be employed in order to create and maintain long-lasting client relationships.90dh3~R attitude will also increase clients' satisfaction with services provided and improve bank's image in client's point of view.

Benzer Tezler

  1. Three essays on internet platform usage and trade

    Başlık çevirisi yok

    EMİNE ELÇİN KÖTEN

    Doktora

    İngilizce

    İngilizce

    2021

    EkonomiAmerican University

    PROF. KARA REYNOLDS

  2. Pazar bölümlendirmede farklı kriter ve analiz yaklaşımlarının yeri: Finans sektöründe bir uygulama

    Role of different criteria and analysis approaches in market segmentation: An implementation in financial services sector

    UMUT KONUŞ

    Yüksek Lisans

    Türkçe

    Türkçe

    2004

    İşletmeİstanbul Teknik Üniversitesi

    İşletme Mühendisliği Ana Bilim Dalı

    PROF.DR. NİMET URAY

  3. Bank marketing and competition in Turkish banking the case of private commercial banks

    Başlık çevirisi yok

    KORAY ÇİLİNGİR

    Yüksek Lisans

    İngilizce

    İngilizce

    1996

    BankacılıkBoğaziçi Üniversitesi

    PROF.DR. AHMET KOÇ

  4. Bilgisayar destekli satış temsilcilerinin performansını değerlendirme sistemi

    Computer aided performance evaluation for sales represantatives

    KUDRET SOYTÜRK

    Yüksek Lisans

    Türkçe

    Türkçe

    1994

    Endüstri ve Endüstri Mühendisliğiİstanbul Teknik Üniversitesi

    PROF.DR. GÖNÜL YENERSOY

  5. Tüketicilerin kredi kullanma sürecinde banka tercih nedenleri: Tekirdağ/Süleymanpaşa ilçesinde bir araştırma

    The reasons of bank preferences in the process of consumers' credit use: A study in Süleymanpaşa district of Tekirdağ province

    MERT YILDIRIM

    Yüksek Lisans

    Türkçe

    Türkçe

    2020

    BankacılıkTekirdağ Namık Kemal Üniversitesi

    İşletme Ana Bilim Dalı

    PROF. DR. MURAT SELİM SELVİ