Scenario planning in logistics and supply chain industry: DB schenker AG case study
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- Tez No: 402860
- Danışmanlar: DR. EFSTATHIOS TAPINOS
- Tez Türü: Yüksek Lisans
- Konular: Endüstri ve Endüstri Mühendisliği, Industrial and Industrial Engineering
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2011
- Dil: İngilizce
- Üniversite: Aston Unıversıty
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
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Özet (Çeviri)
Global world is going to be more complex and dynamic to predict future. The future of the supply chain management and logistics sector will be affected by many threats and opportunities from uncertain future environment. There are different models for overcoming uncertainty. Scenario planning is one of these models and helps to coping with uncertainties. This paper applied scenario planning as a strategic management tool to determine future trends and future possible strategies for DB Schenker AG which is in the logistics and supply chain industry, and explore what is predictable and what is uncertain in this industry. This paper tries to answer“Which strategies will DB Schenker AG have to focus on for 2030 to keep and increase their customer confidence and shareholder value in an uncertain future environment?”There are different methods for scenario planning, this paper edited Tapinos (2009) method to reflect logistics industry and competitors. This paper focused on long range planning, industry drivers, competitors and competences.“Nano world, Urban and Social Life, Regulated world”scenarios were developed and tried to present how the world might be in 2030, in order to help DB Schenker AG and rethinking its current strategies to adapt future. These scenarios based on main uncertainties which are Oil price, technological changes, megacities and urbanisation and level of emissions rate. Four strategies were suggested to cope with future uncertainties these are“Special sector solutions, Technology based Logistic management, Consultancy services and find after 4PL (5PL) and finally Organisational learning by Collaboration / co-opetition.”Overall, this paper helps to understand uncertain world and provide practical scenario planning examples in Logistics and Supply chain industry.
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