A critical evaluation of how web blogs are useful in 21st century's marketing area and the benefits of web blogs for worldwide shopping website company Case study: E-Bay
Başlık çevirisi mevcut değil.
- Tez No: 518929
- Danışmanlar: Dr. KENAN BAKHT, Dr. SARA MANALSUREN
- Tez Türü: Yüksek Lisans
- Konular: Bilim ve Teknoloji, Science and Technology
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2011
- Dil: İngilizce
- Üniversite: University of Wales/Prifysgol Cymru-Kensington College of Business
- Enstitü: Prifysgol Cymru-Kensington College of Business
- Ana Bilim Dalı: Yurtdışı Enstitü
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 116
Özet
Özet yok.
Özet (Çeviri)
As the development of technology and communication tools is growing rapidly, people are capable of attaining the data and information easily and more rapidly. Over the last few decades, for these enhancements technology is considered as a motive force. To excel the business, there should be good communication possibilities and opportunities with the client. As technology is changing rapidly, the communication ways makes client and customer connection easier and faster. Blogs are among one of the significant communicating technological style, which most of the companies adopt to communicate with their audience. Because Blogs are cheap, comprehensive and has conversational attributes. Initially blogs are used by individuals and are not so popular, unless and until companies given attention to it and use it to communicate to their audience. The objective of this analysis and study is to critically evaluation of how blogs are useful in 21st century marketing area and the benefits of web blogs for worldwide shopping website company, EBay. Among the online world, there are nearly two billion blogs, huge amount of which is exploits in business procedures. So for these reasons the significance of this analytical study can be understood. In order to gather information, author imply investigative research model and took up the quantitative analytical strategies. In addition to it, for gathering primary information an assessment was carried out to 150 bloggers. Moreover, Blogs kept customer's loyalty and hold up customer's care services and communication with the company. On the whole, according to the aims and objective of this analytical study the conclusion has been made. Once the conclusion has been made of this research, regarding the proposal were given to improve the flaws of the communicating field, EBay. Wrapping up, EBay are the most recent communicating and advertising tools for the business fields. Firms can contact their audience and keep them up to date on these online plate forms. Besides, through above mentioned online platforms, firms can easily and with the low cost, reach their targeted customers and can expand their brands.
Benzer Tezler
- AÇIK OLMA HALLERİ: TASARIM PRATİKLERİNDE AÇIK KAYNAK KÜLTÜRÜ ÜZERİNE BİR DEĞERLENDİRME
THE STATES OF OPENNESS: AN EVALUATION OF OPEN SOURCE CULTURE IN DESIGN PRACTICES
HATİCE CANSU CÜRGEN
Yüksek Lisans
Türkçe
2015
Mimarlıkİstanbul Teknik ÜniversitesiMimarlık Ana Bilim Dalı
PROF. DR. ARZU ERDEM
- Simetrik iletişim açısından sosyal ağların bir kamusal alan olarak değerlendirilmesi
Evaluation of social networks in terms of symetrical communication as a public sphere
HAYDAR DURUSOY
Doktora
Türkçe
2016
Halkla İlişkilerİstanbul ÜniversitesiHalkla İlişkiler Ana Bilim Dalı
DOÇ. DR. YEŞİM GÜÇDEMİR
- Mimarlıkta mahremiyet kavramının kültürlerarası karşılaştırmalı değerlendirmesi
Cross-cultural comparative evaluation of privacy concept in architecture
AHMED MOHAMED ELMOTAWAKEL MAHMOUD DAHER
Yüksek Lisans
Türkçe
2018
İç Mimari ve DekorasyonFatih Sultan Mehmet Vakıf ÜniversitesiMimarlık Ana Bilim Dalı
DOÇ. DR. EMİNE KÖSEOĞLU ÇAMAŞ
- Restoranlardaki QR menü uygulamalarının UTAUT2 modeliyle değerlendirilmesi
Evaluation of QR menu applications in restaurants with model of UTAT2
ARİF EMRE ERDEN
Doktora
Türkçe
2024
Gastronomi ve Mutfak Sanatlarıİstanbul Gelişim ÜniversitesiGastronomi Ana Bilim Dalı
PROF. DR. ASLI ALBAYRAK
- Konut tasarımında bir kalite unsuru olarak esneklik temelli yaklaşımların değerlendirilmesi
Evaluation of flexibility-based approaches as a quality element in housing design
ESİN HASGÜL
Doktora
Türkçe
2018
Mimarlıkİstanbul Teknik ÜniversitesiMimarlık Ana Bilim Dalı
PROF. DR. FATMA AHSEN ÖZSOY