Business plan analysis of beyond meat, inc.
Başlık çevirisi mevcut değil.
- Tez No: 721237
- Danışmanlar: DR. ILYéS CSABA ISTVáN
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Yönetim Bilişim Sistemleri, Business Administration, Management Information Systems
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2020
- Dil: İngilizce
- Üniversite: Budapest Metropolıtan Unıversıty
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
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Özet (Çeviri)
In the first part of this thesis, paper will focus on explaining the key components of a proper business plan. Doing an extensive literature review with additional sources such as, articles, news, interviews and surveys, this paper will show the necessity of certain elements such as financial plans, marketing plans, sales strategy and organizational plan in the framework of a business plan, whether it is for a small start-up or a multinational organization. When the literature is examined it shows that a business plan is the most effective tool when it comes to conveying company`s goals and future financial plans. Thus, making it a vital component for the company, managers, reviewers, stockholders and shareholders. Once this paper establishes the important aspects of a general busines plan it examines the case study of Beyond Meat Incorporated. Beyond Meat Inc. is one of America's fastest growing food companies, offering a portfolio of revolutionary plant-based meats. Beyond Meat Inc. produce meat directly from plants, an innovation that allows consumers to experience the taste, texture and other sensory attributes of popular meat products that based on animals, while enjoying the nutritional benefits of eating lab grown meat products based on plant proteins. Since the company is traded publicly on NASDAQ American Stock Exchange Market, in the second part of this paper, SEC filings and public annual reports are used for the main analysis basis. After an extensive research and analysis this paper concludes that, Beyond Meat brand is uniquely positioned to capitalize on growing consumer interest in high-profile, nutritious, convenient, higher protein content and foods that are based on plants. Beyond Meat have also positioned itself to fit into increasing number of consumers that have public awareness of major animal protein-related issues, including human health, climate change, resource conservation, and animal welfare. company is heavily investing in research and development facilities, staffs and technologies. If these investments pay off in the long run and provide means of cost reduction via research and development, Beyond Meat is on a path to becoming global market leader in meat substitute products.
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