Relationship quality: A Systematic review ofthe construct and recent trends
Başlık çevirisi mevcut değil.
- Tez No: 758274
- Danışmanlar: Belirtilmemiş.
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Endüstri ve Endüstri Mühendisliği, Business Administration, Industrial and Industrial Engineering
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2019
- Dil: İngilizce
- Üniversite: Manchester Metropolıtan Unıversıty
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
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Özet (Çeviri)
As known in today's business environments, especially for B2B, that finding and building a relationship with a new customer is economically more detrimental than retaining the existing relationships. Research regarding the construct of relationship quality (RQ) within the stream of relationship marketing (RM) field sets out to understand the factors (both mediating and moderating) that comes into play in managing a relationship between a buyer and a supplier. Purpose Following the findings published and the need for certain studies that has been mapped out by Athanasopoulou in 2009, the present literature review sets out to investigate the developments in RQ; namely its' antecedents, dimensions, and also the conclusions that were used/conceptualised in research within RQ construct. Design/Methodology Studies mentioned in this paper have been collected by impartially cross-referencing the articles from journals that have certain credibility in the field, which is a method similar to previous literature reviews on the same construct (Athanasopoulou, 2009; Johnsen, 2009). These findings are then presented in a comparative analysis table, which is frequently utilised in the field. Findings The findings depict some increase in amount of papers that focuses on the effects of RQ within the context of service industries. The results also show that there still is not a general consensus on the dimensions of RQ should consist of, however the existence of three dimensions; trust, satisfaction and commitment are found to be still agreed on. Geographical locations of the studies, industries or the stages of the relationships that has been studied are found to be similar to the results of Athanasopoulou (2009). Research Limitations & Implications Future research should investigate the service further as current findings in high-quality journals are still in earlier stages of understanding RQ within the said context. Broader understanding of developments that are outside to dyadic B2B relationships and its effects on RQ needs to be implemented to the future studies to better understand the quality of inter-organisational relationships. Practical Implications A framework has been developed by using the data gathered from the studies regarding RQ construct within the last 10 years, which could be helpful for both the managers and future research. Originality Since the 2009 review of Athanasopoulou, there was not any literature review to follow up and depict how the RM and RQ field progressed. The present paper outlines the development that have been made in the field in the last 10 years and map out the current and future trends in the area. The academic understanding of the relationship atmosphere and“web of relationships”effect on the RQ has been also researched. Keywords Relationship quality, supply chain management, customer retention, relationship management Paper type Systematic literature review
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