Integrating corporate social responsibility into small business: A Case study on a digital platform
Başlık çevirisi mevcut değil.
- Tez No: 768470
- Danışmanlar: PROF. DR. FRANK SCHİEMANN
- Tez Türü: Yüksek Lisans
- Konular: Endüstri ve Endüstri Mühendisliği, İşletme, Industrial and Industrial Engineering, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2020
- Dil: İngilizce
- Üniversite: Universität Hamburg
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 101
Özet
Özet yok.
Özet (Çeviri)
Many companies have become aware of the importance of corporate social responsibility engagement and its organizational advantages. Corporate social responsibility has mainly been a focus for large corporations until recent times and most of the academic studies in this area have focused on large organizations. Small businesses should also be a subject of corporate social responsibility research considering their large share in the world and their strong impact on the market structures and local economies. The aim of this study was to find important ways to engage in corporate social responsibility and the potential corporate social responsibility activities that can be applied for small businesses. Digitalization has also become more significant and the number of small companies adopting the digital business model is substantial. Nevertheless, there is no study investigating companies adopting the digital business model in the corporate social responsibility field. This research gap was filled by this study conducted by the interviews applied with 10 employees working for a small business having a digital business model. The results of the thematic analysis enabled us to identify the potential ways to engage in corporate social responsibility for small businesses. Each engagement category was supported by relevant potential activities that we found. It is clearly understood from the study that small businesses should engage in CSR by selecting particular issues due to the limited time and limited financial resources that small businesses have.
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