An investigation into the impact of internal marketing on organisational profitability: A case study of Turkish Airlines (Turkey)
Başlık çevirisi mevcut değil.
- Tez No: 400874
- Danışmanlar: DR. WILSON OZEUM
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2010
- Dil: İngilizce
- Üniversite: Unıversıty Of Gloucestershıre
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
Popularity of internal marketing have been known to many companies including Airline industries as they employ internal marketing oriented principles as part of its organizational development and management. Among the key features of an internal marketing oriented business is to build an enabling corporate culture wherein employees were given the freedom to be innovative and creative as they perform their duties and even during the start ups of business strategy initiatives. The pursuit of the study could be helpful for organizations or business industries in further understanding the scope or impacts of the three important aspects or domains needed in achieving organizational success: customer satisfaction, internal marketing and organizational profitability. The research was carried to study the impact of internal marketing on Turkish Airlines. It was guided by four main objectives. The first objective was to review extant conceptual models and theoretical frameworks related to internal marketers. The second was to evaluate the importance of internal marketers in Turkish Airlines. Third one was identify which investments in terms of its impact on organisational profitability and business performance. Lastly, the study analyzes the relationship or role of internal marketing in achieving customer satisfaction. Based on the nature of the study and the overall approach of the research to the field of business management, it was decide that the research would be handled from a qualitative perspective. This resulted in the use of the inductive approach, with interviews as the main source of primary data. Furthermore, the researcher determined that the most appropriate form of analysis would be the utilization of the thematic framework Customer Satisfaction, according to literatures, played important role in achieving organizational success. It is the product of the quality of service or care provided that gains loyalty from the consumers. As the study investigates the probable links or impact of strengthening internal marketing in connection with the achievement of customer satisfaction in Turkish Airlines, results may be beneficial in further developing and improving their strategies of motivating or maintaining their employees motivated and satisfied with their jobs. Furthermore, results may serve as a wakeup call for industries to focus on strengthening its workforce. On the other hand, results could be of help in further understanding ways on how to increase organizational profitability through the use of internal marketing as a tool. Organizational profitability is connected with organizations productivity and total gross income in return of the services or products provided to their customers. Investigations on the possible link between internal marketing and organizational profitability could be used as basis on future studies or further improvement of available techniques/ methods/ measures used in increasing or maximizing organization's profitability. The study could be also used by the Turkish Airlines for results may yield holistic analysis on its system with regards to internal marketing strategies, achieving customer satisfaction and maximizing organizations profitability.
Benzer Tezler
- İçsel pazarlamanın örgütsel bağlılığa etkisinin incelenmesi; Bankacılık sektöründe bir uygulama
The investigation of the effect of internalmarketing on organizational commitment: An application in the banking sector
FERİHAN ÖZDEMİR
- Tasarım odaklı yenilik, sürdürülebilir rekabet avantajı ve değer yaratma: Türkiye konut pazarında girişimcilik örneği olarak foldhome
Design driven innovation, sustainable competitive advantage and value creation: Foldhome entrepreneurship case from Turkish housing market
ZEYNEP ERTUĞRAL
- The impact of information technology adoption on marketing performance: Evidence from urban firms in Iraq
Bilgi teknolojisi benimsenmesinin pazarlama performansına etkisi: Irak'taki şehir firmalarından kanıtlar
ZINAH SALIH HUSSEIN AAL-ZWAYEN
- İzmir'de bazı yolların kapatılarak yaya bölgeleri oluşturma da kent peyzajını geliştirme açısından yeniden planlanması üzerinde araştırmalar
Başlık çevirisi yok
BAHAR TÜRKYILMAZ
Yüksek Lisans
Türkçe
1985
Şehircilik ve Bölge PlanlamaEge ÜniversitesiŞehir ve Bölge Planlama Ana Bilim Dalı
