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Compettive strategies of airline carriers in Turkish aviation, case study "growth process of Turkish domesctic market since 2003

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  1. Tez No: 402630
  2. Yazar: KORKUT MİRZAİ
  3. Danışmanlar: DR. YANG DAI, DR. ROXANI ATHOUSAKI
  4. Tez Türü: Yüksek Lisans
  5. Konular: Sivil Havacılık, Havacılık ve Uzay Mühendisliği, İşletme, Civil Aviation, Aeronautical Engineering, Business Administration
  6. Anahtar Kelimeler: Airline Business, Competitive Strategy, Service Quality, Airline Service Marketing, Customer Loyalty, LCC, Turkish Airlines, Pegasus Airlines, Onur Air, Passengers
  7. Yıl: 2014
  8. Dil: İngilizce
  9. Üniversite: Coventry Unıversıty
  10. Enstitü: Yurtdışı Enstitü
  11. Ana Bilim Dalı: Belirtilmemiş.
  12. Bilim Dalı: Belirtilmemiş.
  13. Sayfa Sayısı: Belirtilmemiş.

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Özet (Çeviri)

In 2003, there was big deregulation in Turkish Aviation Industry, all restrictions on private airline companies were lifted and allowed them to operate scheduled domestic flights as well as international flights. Since the development of air transport in Turkey, there were many new private airline companies starred to serve in domestic market have been established and this market have grown up dramatically. With the new private companies, Tui1<ish air transportation industry has become very reasonable strong and allowed the passengers to reach many new destinations all around Turkey. Since the competition takes place, the airline companies main goal is to keep the customers loyal has become a very important process for satisfying the existence of companies and their profits. Because the competition has become very strict, companies began to put into operation different marketing and operational strategies to come with other competitors. The goal of this study to understand and develop a more comprehensive understanding of the Turkish Domestic aviation market. In order to understand competitive strategies of domestic airline companies, to examine the critical factors that affect passengers' choices of different airlines and to assess the service quality of most preferred airlines operating in Turkish domestic aviation market. In order to answer the objective, a survey was conducted to 200 young and working professionals who are living in Istanbul, Ankara and Izmir. While making a research for the project, general features of aviation industry as well as history and development of Turkish Civil Aviation is covered. Results from the research , will provide and explain information for Aviation people to understand and exam the needs better for their customers as well improving their strategies for futures.

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