How do luxury fashion consumer behaviors effect on creation of brand values practicing of leading luxury retailer: Liberty London
Başlık çevirisi mevcut değil.
- Tez No: 403224
- Danışmanlar: Belirtilmemiş.
- Tez Türü: Yüksek Lisans
- Konular: Ekonomi, Maliye, Economics, Finance
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2015
- Dil: İngilizce
- Üniversite: Anglia Ruskin University
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 80
Özet
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Özet (Çeviri)
Creation value is challenging and critical period for marketing executives and brands, in particular luxury consumption. To create a new brand, there is no decent, solid information about market consumers. Even accomplishment market strategies can be stuck in gaining loyal consumers. This study examines consumer decision progress and how findings can be harmonized with brand identity. Key point is to determine customer behaviors in value-making process. Basically, customer tends to pursue their individuality, more personalized choices rather than existing marketing tactics .The other road plan is that; what their individual valuations or their criterion are and which motivators are able to enhance their purchases. Moreover, luxury purchasing has occurred from social interactions, thus community featured their criteria itself as a value maker on luxury. Customer services, as long as corresponded every request in favor of customer, can ensure absolute consumer satisfaction and also second potential purchasing of customer. Luxury brand should investigate these requirements thoroughly, even more it should customize to them. Customer is capable to change the marketing game also greatest value in terms of bandwagon effect, networking, influencers of their environment.
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