Authority 4.0 legitimisation of individual power
Başlık çevirisi mevcut değil.
- Tez No: 716320
- Danışmanlar: DR. ET SANTE
- Tez Türü: Yüksek Lisans
- Konular: Sosyoloji, Sociology
- Anahtar Kelimeler: Netnographic research, consumer behaviour, authority
- Yıl: 2020
- Dil: İngilizce
- Üniversite: Université de Lille
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 115
Özet
Özet yok.
Özet (Çeviri)
The growing access to information has contributed greatly to rising power of consumers to control their lifestyle choices and health-care decisions. The dominant explanation for this trend is increased through the wide-spread use of Internet that publicisized and democratised the knowledge. Previous research has primarily relied on ignoring this increasing individualistic power and thus been unable to disentangle changes in the ever-going evolution in the concept of Authority—a potentially key mechanism given the dramatic rise in people's brand new approaches to health and lifestyle consumption behaviours. We use data from online community gathering and knowledge-sharing platforms and decompose the shift in the possession of power by traditional authorities onto the individuals through the help of Internet. We decrypt the consumer behaviours and expose the birth of expert consumers via Netnographic reseearch. Contrary to what has often been assumed, the rise of individual power and its empowerment of consumer authority is largely attributable to wide-spread use of Internet that enabled an open access to knowledge. Our findings indicate that traditional institutions can no longer stand as an ultimate decision-maker, and they show where in this process of power-shifting is generated and where it is not.
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