Tüketici satın alma davranışları bağlamında giyim mağazalarının iç mekan tasarımı
Interior design of clothing store considering consumer purchasing behaviour
- Tez No: 161572
- Danışmanlar: DOÇ. HAKAN ERTEK
- Tez Türü: Yüksek Lisans
- Konular: İç Mimari ve Dekorasyon, Interior Design and Decoration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2005
- Dil: Türkçe
- Üniversite: Hacettepe Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: İç Mimarlık ve Çevre Tasarımı Ana Sanat Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 173
Özet
ABSTRACT PIRILKAN, H. Lale. Interior Design Of Clothing Store Considering Consumer Purchasing Behaviour, Master's Thesis, Ankara, 2005. Retailing is an important issue, because of consumers that want high quality products, and can compare good and bad ones. In developing world, fashion that becomes an important marketing tool, has redounded the importance of clothing stores, and has accelerated specialization in retailing. The term of“clothing store”can be evaluated as both men's or women's clothing store, adult's or children's clothing store and as sportswear, evening wear, underwear, casual wear store. Cloting stores are studied as sales units that serve needs of casual wear for adults, considering consumer behaviour. And these places' adequacy for the needs of consumers, importance of store design at buying process, effects of design elements on consumer behaviour are researched. After this, in a clothing store, settlement of departments and connection between them, technical and esthetic features of design elements, and factors that affect these features are studied. In the first section, for comparing to recent examples, historical development of store design are studied. Therefore, Turkish and Western Civilizations are considered separately. In the second section, the term of consumer behaviour is researched and interior design of clothing stores are studied considering consumer's senses of vision, auditory, smell, taste and touch. Interior designer's basic work is to develop a design that serves the needs of user. By this thought, the third section explains physical features and expectations of users, and interior dimension of clothing stores are studied. In the fourth section, interior planning in clothing stores is researched. Circulation plans that provide to consumer behaving easily in the store, settlement of product departments that helps consumers perceiving product well and encourages consumers to purchase, and settlement of products in department are deliberated.VI In conclusion, interior design criterions of the clothing stores that have positive effects on consumers and product selling, provide high level selling are determined. Key Words Interior design, store design, consumer behaviour.
Özet (Çeviri)
ABSTRACT PIRILKAN, H. Lale. Interior Design Of Clothing Store Considering Consumer Purchasing Behaviour, Master's Thesis, Ankara, 2005. Retailing is an important issue, because of consumers that want high quality products, and can compare good and bad ones. In developing world, fashion that becomes an important marketing tool, has redounded the importance of clothing stores, and has accelerated specialization in retailing. The term of“clothing store”can be evaluated as both men's or women's clothing store, adult's or children's clothing store and as sportswear, evening wear, underwear, casual wear store. Cloting stores are studied as sales units that serve needs of casual wear for adults, considering consumer behaviour. And these places' adequacy for the needs of consumers, importance of store design at buying process, effects of design elements on consumer behaviour are researched. After this, in a clothing store, settlement of departments and connection between them, technical and esthetic features of design elements, and factors that affect these features are studied. In the first section, for comparing to recent examples, historical development of store design are studied. Therefore, Turkish and Western Civilizations are considered separately. In the second section, the term of consumer behaviour is researched and interior design of clothing stores are studied considering consumer's senses of vision, auditory, smell, taste and touch. Interior designer's basic work is to develop a design that serves the needs of user. By this thought, the third section explains physical features and expectations of users, and interior dimension of clothing stores are studied. In the fourth section, interior planning in clothing stores is researched. Circulation plans that provide to consumer behaving easily in the store, settlement of product departments that helps consumers perceiving product well and encourages consumers to purchase, and settlement of products in department are deliberated.VI In conclusion, interior design criterions of the clothing stores that have positive effects on consumers and product selling, provide high level selling are determined. Key Words Interior design, store design, consumer behaviour.
Benzer Tezler
- Bay-bayan giyim mağazalarında tasarım kriterleri ve mekan kimliğine etkileri
Başlık çevirisi yok
MAYK SIRMABIYIK
Yüksek Lisans
Türkçe
2007
İç Mimari ve DekorasyonMimar Sinan Güzel Sanatlar Üniversitesiİç Mimarlık Ana Bilim Dalı
PROF. DR. ONUR ALTAN
- Marka kimliği ve pazarlama stratejisi olarak vitrin tasarımının tüketici tercihleri üzerindeki etkileri: Güncel marka üzerinden bir vaka analizi
Effects of the window display, as a brand identity and marketing strategy, on consumer preferences case study on an actual brand
MERVE KÖK BÜYÜKÇELEN
Yüksek Lisans
Türkçe
2015
Endüstri Ürünleri TasarımıBahçeşehir Üniversitesiİç Mekan Tasarımı Ana Bilim Dalı
DOÇ. DR. HAMİDE ELÇİN TEZEL
- Mağaza atmosferinin hedonik tüketim ve plansız satın alma davranışına etkisi üzerine bir araştırma
A research on the effect of store atmosphere on hedonic consumption and impulsive buying behavior
KADER AKPÜRÇEK
- Giyim modasında 'yeni lüks' ve genç tüketicilerin davranışlarına etkisi
'New luxury' in fashion and its effects on young consumers
AYŞE NİL KİREÇCİ
Doktora
Türkçe
2015
Giyim EndüstrisiMarmara ÜniversitesiHalkla İlişkiler ve Tanıtım Ana Bilim Dalı
PROF. DR. PEYAMİ ÇELİKCAN
- Tüketicilerin taklit ürünlere yönelimlerinin tüketici etiği bağlamında incelenmesi
Examination of consumers' tendency toward counterfeit products in the context of consumer ethics
BENGÜ APAK