An analysis of Turkish television advertisements at the linguistic and semiological interface: Culture-based representations
Türk televizyon reklamlarının dilbilimsel ve göstergebilimsel çözümlemesi: Kültür üzerine bir inceleme
- Tez No: 174897
- Danışmanlar: PROF.DR. GÜRAY KÖNİG
- Tez Türü: Yüksek Lisans
- Konular: Dilbilim, Linguistics
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2006
- Dil: İngilizce
- Üniversite: Hacettepe Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: Dilbilim Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
This study is designed to describe the cultural patterns of Turkish society used in the Turkish television advertisements. The study accepts language as an inseperable part of culture and one of the concepts that reflects culture, and makes linguistic andsemiological analysis of the verbal and non-verbal elements in the advertisements thatreflect Turkish culture.The first chapter of the thesis presents a definition of advertising and the relationshipbetween advertising and culture. In addition, this chapter stresses the importance of the use of the verbal and non-verbal elements in the signification of the advertisements. The components of the research; the aim of the study, research questions, limitations and the importance of the study are presented in this chapter.In the second chapter, the relevant literature serving as a background of this research is covered. In order to present the variety and developments in the analysis ofadvertisements, references to the studies in Turkey and abroad are made.In the third chapter, the interdisciplinary method that is used in the analysis of the data is presented.In the fourth chapter, the verbal and non-verbal elements which are used in Turkishtelevision advertisements and which reflect Turkish culture are analyzed by using thechosen advertisements. In this chapter, the linguistic and semiological investigations of the advertisements of two different products are made and the cultural patterns that are reflected to the society are identified by focusing on the denotative and connotative meanings of the signs in the advertisements.In the fifth chapter, the findings that are found in data analysis and by considering theresearch questions, the place of the cultural patterns identified common in theadvertisements in Turkish society are discussed.In the sixth chapter which is the conclusion part, a summary of the study is given and byevaluating the findings of the research, it is explained how Turkish culture isrepresented by verbal and non-verbal elements in Turkish television advertisements.Key Words Advertisement analysis, linguistics, semiology, culture.
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