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Dünyada ve Türkiye'de siyasal iletişimin demokratik topluma etkileri

Başlık çevirisi mevcut değil.

  1. Tez No: 37303
  2. Yazar: EROL ÇANKAYA
  3. Danışmanlar: PROF.DR. MEHMET ALİ AĞAOĞULLARI
  4. Tez Türü: Doktora
  5. Konular: Reklamcılık, Siyasal Bilimler, Advertising, Political Science
  6. Anahtar Kelimeler: Belirtilmemiş.
  7. Yıl: 1994
  8. Dil: Türkçe
  9. Üniversite: Ankara Üniversitesi
  10. Enstitü: Sosyal Bilimler Enstitüsü
  11. Ana Bilim Dalı: Belirtilmemiş.
  12. Bilim Dalı: Belirtilmemiş.
  13. Sayfa Sayısı: 290

Özet

Özet yok.

Özet (Çeviri)

-280- SUMMARY This study which aims to seek the impacts of political adverti sing on democratic society is composed of three chapters and an evaluati ve section. Although focus is on political advertising, we preferred to use the concept“political communication”for its inclusive aspect. In the introduction after putting forward the problematic and the hypothesis, we present of the study, the main concepts and the met hod used. The first chapter begins with the concept of“propaganda”which was, from ancient times to the present, a means for political struggle between people and societies. Surely, whatever we call it, the“persuasion”method has always been used as a means for power struggle. But the concept of propaganda was raised after the formation of the first institution which armed to diffuse the ideology of the church through-out the world. Especially during the World War I, the concept of propaganda had an important the practices of the Cold War period, propaganda became a“dirty”concept. The second chapter begins with the rise of mass society in the America of the '50s. During this period, the propaganda concept got through a radical transformation in parallel with technological develop ments in communication.-281- Political advertising which apeared during the presidential elec tions of 1952 in the US, opened a new way in the field of communicati on. The second stage began with the period of“debates”during the pre- sidental elections of 1960. We can see the impacts of the American style on the beginning of political advertising in Turkey, during the '70s. But the real rise of po litical advertising in Turkey has been during the elections of 1983 with the campaigne of Manajans for Motherland Party. In the third chapter is analysed the impact of political adverti sing on democratic society and political life. Our main thesis is that poli tical advertising is alienating the people from its concrete problems by re ducing them to abstract themes and slogans. As we all know the prerequisite of the strong party structure is a healthy democratic social life. The real basis for democracy is the forma tion of free public opinion and the free information of individuals. Finally, political advertising campaignes, which ought to plat forms where social and economical problems are to be discussed, become“shows”with political leaders as a contemparary icons.

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