Online shopping buyer behavior in fashion industry
Başlık çevirisi mevcut değil.
- Tez No: 401002
- Danışmanlar: DR. DANIŞMAN YOK
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2012
- Dil: İngilizce
- Üniversite: Unıversıty Of Westmınster
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
The following dissertation research conducted. It will be analyzing online fashion buyer behavior. The research describes the current situation of online buying and the problems the sector facing. The report then progresses mentioning the objectives of the research. Objectives include: To identify differences between online and traditional shopping in fashion preferences, to Identify decision making process of online buyers of fashion, find out what factors affect post purchase decisions in fashion industry and find out buyer preferences that will boost online fashion buying. Furthermore, the methodology of the research is explained. Qualitative and quantitative methods to gather data were used. Focus group discussions and survey questionnaires were used to gather information. Two focus groups with ten members each were conducted. A simple random sampling strategy was used to select respondents. A total of 237 handout and 250 online surveys were conducted. Additionally research define and find-out online customer behavior towards online fashion buying. Findings from secondary research and focus group discussions were showed similarities. Following theories set to be tested by quantitative study; People buy textile products online If they know the product. Customers tend to go shop see the product and buy online because online shopping seen as cheap. Online customers tend to buy product from known web sites. Half of the customers do their fashion search from Internet but not actually buy textile products. Overall theories tested and were found that consumers' behaviors showed similarities with theories. 81% of the online buyers stated that, they use Internet for searching textile products. However, 47.6% respondents reported that they buy clothes online. Therefore, half of the respondents do their search on Internet but not actually buy fashion products. 38.1% of the customers stated that, they see a product online, go to a shop and buy and 43% reported that, they see a product in a store and buy online. Therefore, Internet helps both online and traditional shopping.
Benzer Tezler
- Gençlerin sürdürülebilir modaya yönelik farkındalıklarının giysi satın alma davranışlarına etkisi
The effect of youth's awareness for sustainable fashion on clothing buying behaviors
ÖZLEM YAVUZ
Yüksek Lisans
Türkçe
2022
Ankara Hacı Bayram Veli ÜniversitesiModa Tasarımı Ana Bilim Dalı
Yükleniyor...
- Bütüncül kanallı pazarlamanın moda tüketicilerine etkilerinin araştırılması
Researching the effects of omni-channel marketing on fashion consumers
HACER YÜCEL
- İnstagram reklamlarının,tüketicilerin marka algısı ve satın alma davranışları üzerine etkisi: Hazır giyim sektörü uygulaması
Başlık çevirisi yok
KÜBRA ARSLAN
Yüksek Lisans
Türkçe
2020
İstanbul Ticaret ÜniversitesiReklamcılık ve Halkla İlişkiler Ana Bilim Dalı
Yükleniyor...
- Kimlik ve sosyal aidiyet inşasında marka tüketimi: Kahramanmaraş örneği
Brand consumption in building identity and social commitment: Kahramanmaraş example
MELTEM FİSKECİ
- Dijital çağda tüketim kültürünün ürünü olan hızlı moda bakımından bağlanma stilleri, sosyal ve duygusal yalnızlık ve kompulsif satın alma davranışı arasındaki ilişkilerin incelenmesi
A study on the relationship between attachment styles, social and emotional loneliness and compulsive buying disorder in terms of fast fasion consumption in digital age
EBRU GÖZÜM KABAKCI