Fashion theory and fashion management differences between Europe and Middle East
Başlık çevirisi mevcut değil.
- Tez No: 401465
- Danışmanlar: DR. CORINNA BUDNAROWSKA
- Tez Türü: Yüksek Lisans
- Konular: Reklamcılık, Tekstil ve Tekstil Mühendisliği, İşletme, Advertising, Textile and Textile Engineering, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2012
- Dil: İngilizce
- Üniversite: Bournemouth University
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: İşletme Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 65
Özet
Özet yok.
Özet (Çeviri)
This research investigated fashion perception differences in the luxury retailing area as II as the management strategies that are employed by big luxury brands around the world. Generally, luxury fashion perceptions and management strategies by large luxury stores are interesting areas of research which, while being intriguing, have not be en effectively explored us ing empirical studies. The manner in which people of different cultures, lifestyles, social class, religion, and even geographical area perceive faslıion is found to be largely the same. in essence, in spite of the manY differences between people around the world, theyare in one way or another addicts of luxury fashion. till, these perceptions about luxury fashion are somewhat varied. The fındings of this r search indicate that the dominant facets that underlie luxury faslıion are cost, aesthetics, pr mium quality, personal history, and self-pleasure. Others like scarcity, aspiration, uniqueness, superfluousness, and conspicuousness also featured among these perceptions but were ranked much lowly. Management strategies by big luxury outlets rely so much on these perceptions to come up with appropriate strategic management approaches. in order to come up these findings, the research investigated mainly the management teams of the big luxury brands in Europe and Middle East. it was limited to the management teams of Louis Vuitton, Gucci, and Hermes operating in Europe and the Middle East. For each of the three big luxury stores in every region, a total of three respondents were contacted for permission before they were eventually subjected to the interviews or before they were issued with questionnaires. The research also targeted people from all walks oflife from across the two regions and sought their permission before subjecting them to interviews or issuing them with questionnaires (according to their own choice). From each of the two regions, a sample of 100 respondents was selected to include males and females of all ages (including the children, teenagers, young adults, and the elderly). The research was conducted in France (as a representative ofEurope) and the United Arab Emirates (as the representative for the Middle East).
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