Consumers' perceptions towards sustainability: A cross-cultural analysis
Başlık çevirisi mevcut değil.
- Tez No: 401699
- Danışmanlar: DR. JACQUELINE K. EASTMAN
- Tez Türü: Doktora
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2014
- Dil: İngilizce
- Üniversite: Georgia Southern University
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: İşletme Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 145
Özet
Özet yok.
Özet (Çeviri)
Sustainability has become a subject of increasing concern to academics and practitioners in recent years. Increasing consumer demand for socially responsible products encouraged supply chains to put increasing emphasis on sustainability. In adapting sustainability practices consumers play a very important role for supply chains. Thus this dissertation examines consumers' perceptions towards sustainability practices. Although most previous research has examined environmental sustainability practices, the social dimension of sustainability has received little attention. This dissertation attempts to explore both environmental and social sustainability and their effects on consumer perceptions in different cultural contexts and price levels. Two scenario based experiments are utilized. Experiment One examines the effect of environmental sustainability practices on consumer behavior. Experiment Two examines the effect of social sustainability practices on consumer behavior. Data was collected from one individual and one collectivist country to explore if there was a culture effect. Social Exchange Theory (SET) is presented as the theoretical lens for this dissertation. Theory of Reasoned Action (TRA) is also discussed as a supporting theory. The findings suggest that high environmental sustainability or social sustainability and a low price strategy will lead to an increase in consumers' commitment, satisfaction, and loyalty levels. The results also showed that high prices have a more negative effect on consumer satisfaction and consumer loyalty in collectivist countries. INDEX WORDS: Sustainability, Sustainable supply chain, Social Exchange Theory, Theory of Reasoned Action, Consumer behavior, Environmental sustainability, Social sustainability, Individualism, Collectivism
Benzer Tezler
- Analyzing the sustainability practices and communications of Turkish fashion brands; a study of brand management and consumer perceptions (Turkish students)
Türk moda markalarının sürdürülebilirlik uygulamaları ve iletişimlerinin incelenmesi; marka yönetimi ve tüketici algısı üzerine bir araştırma (Türk öğrenciler)
MAHSA NOROUZI
Yüksek Lisans
İngilizce
2024
Güzel SanatlarYaşar ÜniversitesiSanat ve Tasarım Ana Sanat Dalı
DR. ÖĞR. ÜYESİ SELİN GENÇTÜRK
- Consumer attitudes towards vintage clothing
Tüketicinin vintage giyime yönelik tutumları
KAOUTAR ISMAILI
Yüksek Lisans
İngilizce
2024
Uluslararası TicaretHaliç Üniversitesiİşletme Ana Bilim Dalı
PROF. DR. PERRAN AKAN
- Understanding brands' sustainability communications in social media: How the source of communication influences consumers' responses
Markaların sosyal medyadaki sürdürülebilirlik iletişimlerini anlama: İletişim kaynağı tüketicilerin tepkilerini nasıl etkiliyor?
HELİN EZGİ ORAN
Yüksek Lisans
İngilizce
2023
İşletmeYeditepe Üniversitesiİşletme (İngilizce) Ana Bilim Dalı
DOÇ. DR. ASLI TOLUNAY
- Pince double: Effet du Coronavirus et de la crise economique sur la durabilité des agriculteurs
Çifte kıskaç: Koronavirüs ve ekonomik krizin tarım üreticilerinin sürdürülebilirliğine etkisi
ENGİN KIRAL
Yüksek Lisans
Fransızca
2023
Siyasal BilimlerGalatasaray ÜniversitesiSiyaset Bilimi Ana Bilim Dalı
DR. ÖĞR. ÜYESİ CEMİL YILDIZCAN
- Müşteri odaklılığın satış performansına etkisi ve bir araştırma
Impact of customer orientation on sales performance and a research
SEZİN CANAY ACAR
