How can Turkey function as a destination brand?
Başlık çevirisi mevcut değil.
- Tez No: 401769
- Danışmanlar: PROF. NICHOLAS O'SHAUGHNESSY
- Tez Türü: Yüksek Lisans
- Konular: Ulaşım, İşletme, Turizm, Transportation, Business Administration, Tourism
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2014
- Dil: İngilizce
- Üniversite: Queen Mary Unıversıty Of London
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
One of the most important topics on the creation of brands in the tourism industry is the development and promotion of nation brands. Like promotion of products and services, tourist destinations need to be promoted to attract visitors by enhancing the nation brand. In this context, Turkey has recently become an attractive tourist destination and making reasonable progress in trade, investments and government policies. This research aims to explore the effects of Turkey's nation brand on the perceptions of people towards Turkey as a tourism destination. The background and context as well as literature about nation branding and destination branding are discussed and described. The effects of nation branding on intention to visit are then conceptualised. A quantitative approach was selected to collect data by using survey, such as online questionnaires, as the key source of primary data. Research findings are presented in six propositions to answer the research question. In summary, as a tourism destination, Turkey has positioned itself as a cultural, historical and friendly nation, which affects the intention of people to visit in a positive way. However, Turkey's current position in exports, investments and government policies is not enough to influence the intention of people to visit. Finally, limitations and recommendations for further research are suggested.
Benzer Tezler
- Endüstriyel tasarımda paradigma kaymaları: Bruno Latour'a özel bir ilgiyle
Paradigm shifts in industrial design: With a special attention to Bruno Latour
BENAN ÇELİKEL
- Kredi kartları riskleri ve güvenlik önlemlerinin sigortacılık açısından incelenmesi
Research on the risks of credit cards and security implementations in the view of insurance
AYŞEGÜL BÖLÜKBAŞI
- Mimar kimliğinin kurulumu ve çözünümü: Arkitekt ve mimarlık dergilerinde müellif ve telif kavramlarının incelenmesi
Installation and dissociation of the architect identity: An examination of the concepts of authorship and copyright in arkitekt and architecture journals
EZGİ HAZAR
- Modelling travel demand for planned special events: a study for Istanbul
Planlı özel olaylar ulaşım talep modeli: İstanbul örneği
MAHMUT ESAD ERGİN
- Avrupa Merkez Bankası'nın oluşumu, para politikası, uygulama sorunları ve Türkiye etkileri
Formation of European Central Bank, its monetary policy, application problems and its effects on Turkey
ALİ POLAT
