The impact of corporate social responsibility on consumer perception: A case study of investigating on Turkish consumer
Başlık çevirisi mevcut değil.
- Tez No: 401781
- Danışmanlar: DR. JAYA AKUNURI
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Ekonomi, Maliye, Business Administration, Economics, Finance
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2014
- Dil: İngilizce
- Üniversite: Unıversıty Of East London
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: İşletme Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
Corporate social responsibility is of great importance for understanding consumer perception in the current business world. Though extensive research has been done in this area of business, there is lack of availability of study on corporate social responsibility and consumer perception in developing countries, especially in Turkey. In this circumstance, this dissertation aims to find out the impact of CSR activities on the perception of consumers in Turkey. For this reason, the author of the dissertation has conducted an online survey of a set of 27 questionnaires with three demographic questions about the gender, age, and educational level of the respondents. The respondents represent the consumers of Turkey. A total of 49 online users have attended the survey. From the findings of the survey, it can be analysed that, Turkish consumers are aware of corporate social responsibility of the companies. Many of them have clear understanding of the concept of CSR and the activities required of the firms to confirm CSR. Firms are now bound to perform various social activities. Even, consumers now believe that, they have to change their habit of purchase and consumption based on the social responsibility of the companies. The findings have also suggested various kinds of CSR initiatives including economic growth, social development project, ethical obligations, and philanthropic activities. Moreover, a positive relationship has been established between the perception of consumers and the CSR initiatives of the companies. Last of all, some positive impacts of CSR have been found on consumer perception of the consumers.
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AHMET DOĞAN
