Social media marketing a case study: Turkish Airlines on social media
Başlık çevirisi mevcut değil.
- Tez No: 401846
- Danışmanlar: DR. BARRY FLYNN
- Tez Türü: Yüksek Lisans
- Konular: Uluslararası İlişkiler, Yönetim Bilişim Sistemleri, İletişim Bilimleri, International Relations, Management Information Systems, Communication Sciences
- Anahtar Kelimeler: Social Media, Social Media Marketing, Turkish Airlines
- Yıl: 2014
- Dil: İngilizce
- Üniversite: University of Westminster
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Medya Çalışmaları Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 100
Özet
Özet yok.
Özet (Çeviri)
Social media marketing is a new idea and going to be more popular in the next couple years. There are some differences between traditional marketing and social media marketing. This research aims to unfold the concept of social media marketing and question some assumptions. Unfortunately, there are some myths and misinformation about this new marketing method. Therefore, most companies waste their money and time on social media channels. These prevent companies from engaging with their customers, and most marketing campaigns fail. Today there are more than 200 social networks on the Internet. However, this research will only analyse five popular social networks: Facebook, Twitter, Google Plus, YouTube, and Instagram. For the research Turkish Airlines, which is a global airline brand in Turkey, is taken as the sample. Turkish Airlines has been using the social media for couple of years as a marketing tool. Five popular social media channels mentioned above are being used by Turkish Airlines effectively. In this research social media channels which are being used by Turkish Airlines are analysed in comparison to different airline companies with a special focus on social media marketing studies. It can be said that all results in this research can easily be implemented to any business for achieving the success on social media marketing.
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