Business model transformation in a biotechnology company
Başlık çevirisi mevcut değil.
- Tez No: 402544
- Danışmanlar: DR. JOAKIM WINBORG
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: business model change/transformation, organizational learning, business model portfolio, leadership, organizational growth, risk & control
- Yıl: 2013
- Dil: İngilizce
- Üniversite: Lunds Universitet
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Girişimcilik Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 69
Özet
Özet yok.
Özet (Çeviri)
Business models (BM's) aim to create value for both customer and organizations (Johnson, et al., 2008). However, many organizations over focus on their existing business model(s) and they fail to transform their BM's to exploit further opportunities and to adapt them to the changing dynamics of the market (Govindarajan & Trimble, 2011). Small medium enterprises (SMEs) seem to be neglected in the area of research and there is not much knowledge about how SMEs strategically use business models (Lindgren, 2012). By adopting the BM definition and BM change typology of Cavalcante, et al. (2011), this thesis addresses the key factors that cause business model transformation in a small biotech company and the outcomes of this transformation for the organization. An in-depth case study of a Swedish biotech company revealed that there are mainly three motives behind the business model transformation, which are higher control, power and growth for the organization. This transformation is successfully executed with the help of organizational learning, good leadership and financial resources sustained by the existing (licensing) business model of the company. As the result, the biotech company has a business model portfolio which consists of three different business models with different risk, control, power and growth levels. Thus, a more balanced approach between research & development and commercialization of the products is adopted for the company. Implications for research and practice are discussed.
Benzer Tezler
- Teknoloji yönetimi
Technology and strategy
DEVRİM YÜCEL
Yüksek Lisans
Türkçe
1995
Endüstri ve Endüstri Mühendisliğiİstanbul Teknik ÜniversitesiPROF.DR. HALUK ERKUT
- İşletmelerde dijital dönüşüm süreçlerinin stratejik yönetimi: Bir alan araştırması
Strategic management of digital transformation processes in business: A field research
SÜLEYMAN KUMRU
Yüksek Lisans
Türkçe
2022
İşletmeİstanbul Ticaret Üniversitesiİşletme Ana Bilim Dalı
PROF. DR. MURAT KASIMOĞLU
- Dynamics of business model transformations in established companies and the role of technological innovations:A multiple-case study in digital factory and healthcare business segments of an established technology company
Köklü firmalarda iş modeli dönüşümlerinin dinamikleri ve teknolojik yeniliklerin rolü köklü bir teknoloji firmasının dijital fabrikalar ve sağlık sektörlerinde çoklu vaka çalışması
TOLGA ŞİMŞEK
Doktora
İngilizce
2018
İşletmeYeditepe Üniversitesiİşletme (İngilizce) Ana Bilim Dalı
DOÇ. DR. ÖZLEM KUNDAY
- İşletmelerde yönetişim ve örgütsel öğrenme aracılığıyla dijital dönüşümün sürdürülebilir değer zinciri üzerindeki etkisi: İhracatçı firmalar üzerine bir uygulama
The impact of digital transformation on the sustainable value chain through governance and organizational learning in businesses: An application on exporting companies
AYŞEGÜL AKMEŞE
- The impact of online marketing on private industry sales inTürkiye
Türkiye'de online pazarlamanın özel sektör satışlarına etkisi
BARAA QORAN
Yüksek Lisans
İngilizce
2022
İşletmeAtılım Üniversitesiİşletme (İngilizce) Ana Bilim Dalı
PROF. DR. MEHMET MİTHAT ÜNER