The impact of facebook advertisments on buying decision: A study on Turkish cosmetics products in Turkey
Başlık çevirisi mevcut değil.
- Tez No: 457550
- Danışmanlar: DR. ADNAN VEYSEL ERTEMEL
- Tez Türü: Yüksek Lisans
- Konular: Reklamcılık, Advertising
- Anahtar Kelimeler: Facebook advertising, consumer buying decision, consumer buying behavior
- Yıl: 2016
- Dil: İngilizce
- Üniversite: Bahçeşehir Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: Girişimcilik ve İnovasyon Yönetimi Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 72
Özet
Özet yok.
Özet (Çeviri)
ABSTRACT INNOVATIVE APPROCAHES IN MARKETING FACEBOOK ADVERTISING AND CONSUMER BUYING DESCION Marketing Thesis Supervisor: Dr. Adnan Veysel Ertemel In recent decades companies developed many methods for advertisement, the raise now a days is for social media advertisement which many purposes is to promote the company brands and product and make and effect on the consumer buying decisions which in a way or another is the most targeted by companies, the main purpose of this study is to investigate the effects of Facebook advertisements on consumer buying decision, with this purpose in mind, researcher review previous researches and choice relevant factors that potentially lead to their particular outcomes, in order to fulfill this purpose, researcher will perform a quantitative study where aim to test the impact of Facebook Advertising on buying decision ( the forth step of consumer buying behavior. This research will conducted on Facebook members living in Istanbul city, turkey, by using a questionnaire based survey“Quantitative study”researcher developed a theatrical contribution from previous researches in Similar topic throw out the literature review, then developed the research hypothesis based on the main thesis goals, As the result of research came up for buying decision step, there were evidences for moderate positive relation with Facebook advertising, Facebook advertising have a role for the feedback about cosmetics brands, which means that when a consumer saw a specific cosmetics advertisement on Facebook about specific brand, his decision would be affected according to the image of brand in his mind and how he previously perceived the brand.
Benzer Tezler
- Sosyal medya kullanımının tüketicilerin satın alma davranışı üzerine etkisi: Üniversite öğrencilerine yönelik bir araştırma
The impact of social media use on consumers buying behavior: A study of college students
ASLI TUĞÇE KARABULUT
- Sosyal medya fenomenlerinin tüketicilerin ürün reklamlarını algılaması üzerine etkisi
The impact of social media phenomena on consumers' production ads perception
ÖMER FARUK AYDEMİR
Yüksek Lisans
Türkçe
2017
ReklamcılıkKocaeli Üniversitesiİşletme Ana Bilim Dalı
YRD. DOÇ. DR. ŞENOL HACIEFENDİOĞLU
- Sosyal medyada yer alan sponsorlu reklamların tüketici satın alma davranışına etkisi: Facebook örneği üzerine nicel bir araştırma
Impact of buying behavior on sponsored advertisements in socialmedia (Facebook example)
HAKKI CAN
Yüksek Lisans
Türkçe
2018
Halkla İlişkilerSakarya ÜniversitesiHalkla İlişkiler Ana Bilim Dalı
DOÇ. DR. NURAY YILMAZ SERT
- Sosyal medyada kullanılan reklamların tüketicilerin satın alma davranışlarına etkisi
The effects of advertisements used in social media on consumers' purchasing behaviours
MEHMET CANLI
Yüksek Lisans
Türkçe
2015
İşletmeKTO Karatay Üniversitesiİşletme Ana Bilim Dalı
PROF. DR. ÇAĞATAY ÜNÜSAN
- Sağlık sektöründe, tüketici satın alma davranışında sosyal medya reklamlarının etik boyutu
The ethical dimension of social media advertisements in consumer purchasing behavior in health sector
SALİH SARIALP
Yüksek Lisans
Türkçe
2019
İşletmeAtılım Üniversitesiİşletme Ana Bilim Dalı
PROF. DR. DİLAVER TENGİLİMOĞLU