Heritage tourists' motivation: The case of Hagia Sophia
Başlık çevirisi mevcut değil.
- Tez No: 708988
- Danışmanlar: DR. ALKMİNİ GKRİTZALİ
- Tez Türü: Yüksek Lisans
- Konular: Turizm, Tourism
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2014
- Dil: İngilizce
- Üniversite: University of Surrey
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 100
Özet
Özet yok.
Özet (Çeviri)
This research aimed to identify tourists' motivations to visit heritage places. Previous studies have shown that there are different reasons for visiting a heritage site, such as education, recreation or heritage experience. Besides, recent studies suggest that the relationship between heritage displayed at the site and tourists' perceptions of the site is central for the understanding of heritage tourism. In this research, the relationship between tourists' perceptions and heritage site's attributes will be investigated in the context of heritage tourism. To do this, the relationship between two variables (tourists' personal characteristics and tourists' perceptions of the site as part of their own heritage) and tourists' visitation patterns (tourists' motivation, heritage site attributes, tourists' experience and future intentions) are explored based on the theoretical context. This research adopts a positivist approach to achieve its objectives. Furthermore, a questionnaire survey method was used in order to obtain data from a large sample frame. Data was collected in two steps. Firstly, a site survey was carried out to gather as much respondents as possible at the heritage site. The research took place in Hagia Sophia, in Turkey, in a ten day period. During the field study research, a total of 205 questionnaires were collected. In the second step, as the researcher was not satisfied with the number of responses, an online questionnaire followed up the field study research. In order to gather some more responses the social web site Facebook was used and finally 61 Turkish visitors took part in the survey. The questionnaire form was distributed in four languages (Greek, Turkish, English and French). The questionnaire form was distributed in four languages: Greek, Turkish, English and French, as it would have made the data collection process easier for the researcher and for the respondents as well. For analysis purposes, tourists were grouped into four main groups based on their countries of origins which are respectively Turkish, Greeks, Europeans and Others. The findings of this study demonstrate that there is a link between individuals' perceptions of the site as part of their own heritage and tourists' personal characteristics. There might be differences between tourists based on their country of birth, religion and strength of religious belief. Moreover, this may affect their motivation, perceptions of the site attributes, their experience and future behaviour. In addition to this, there are three main factors that motivate heritage tourists to historic sites;“Heritage / Emotional”factors,“Cultural / Educational”factors and“Recreational factors”. To conclude, this study ii confirms that visitors' perception of the site as part of their own heritage are the core to the understanding of the phenomenon. Besides contributing to academic research in the field of heritage tourism, the study might have some managerial implications as well. Managers may utilize the findings of this research in order to understand tourists' perception of the heritage sites to improve their offer. As some tourists link the heritage site with their personal heritage, it might be useful organising some events or meting to target specific tourists. In addition to this, from the managerial perspective, it is very helpful to understand how tourists' perceive the heritage site since it has influences on tourists' level of satisfaction.
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