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The analysis of Turkey's relationswith China in international tradeand Marketing strategies for enterto Chinese Market

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  1. Tez No: 716493
  2. Yazar: FERHAT HASKAYA
  3. Danışmanlar: DR. CUI ZHENG
  4. Tez Türü: Yüksek Lisans
  5. Konular: İşletme, Business Administration
  6. Anahtar Kelimeler: International Trade, Commercial Relations, Turkey-China Relations, China, Industries, Markets, Marketing Strategies, Entering Strategies
  7. Yıl: 2020
  8. Dil: İngilizce
  9. Üniversite: Beijing Institute of Technology
  10. Enstitü: Yurtdışı Enstitü
  11. Ana Bilim Dalı: Belirtilmemiş.
  12. Bilim Dalı: Belirtilmemiş.
  13. Sayfa Sayısı: 99

Özet

这项研究侧重于土耳其和中国之间的关系，土耳其与中国之间的关系排在第 二位，在 2015-2017 年之间是第一位。尽管有许多有关国别分析的研究，但尚未 通过关于解决政治和经济方面发展进程的决议来研究土耳其如何与中国建立紧 密的商业关系。外国公司为何以及如何进入中国市场。 为此，将在 3 个主要标 题下讨论该研究。 在第一部分中，土耳其和中国在研究期间的经济发展将以一节旨在了解他们在国 际贸易中的表现如何。 研究的第二部分以中国为例进行了评估。 在 2008 年至 2019 年之间的土耳其， 这里主要关注与中国的政治和经济关系。之后，我将讨论中国经济在世界上的结 构和位置的变化，中国的对外贸易概况，中国的金融增长效率和意义，并在此基 础上讨论土耳其的战略应如何关注。 在分析了这些信息之后，我将介绍具有市场结构的中国市场，进入中国市场 的渠道以及进入市场的业务结构。 在研究结束时，我们将评估进入中国市场以及国外先驱公司的困难和潜力。 在本研究中，我们从广阔的角度处理了中国经济发展的基本面，并试图为土 耳其公司进入中国提供有关中国的地理，人口和政治结构的详细信息。提供了有 关构成中国经济支柱的大型和发展中城市的信息，以及为何以及如何进入中国市 场的信息。最后，我们将尝试找出成功进入全球最大市场并获利的成功途径。 关键词: 国际贸易, 商业关系, 土中关系, 中国，行业，市场，营销策略， 进入策略

Özet (Çeviri)

This study focuses on the relation between Turkey and China which is in the second place of import and was the first between last three years. Although there are number of studies about country analyses, it is not encountered a study on how Turkey has developed close business relations with China by the resolution of developing process on both political and economic aspects. And why and how can foreign companies enter the Chinese market. For this purpose, the study is discussed under three main parts. In the first part Turkey's and China's economic development of the study period by taking as is a section designed to understand how an actor they are in international trade. The second part of the study was evaluated on the example of China. Here in Turkey between the years 2008-2019 have focused on political and economic relations with China. And after, I will perform about changing structure and location of the Chinese economy in the world, China's foreign trade profile, China's financial growth efficiency and significance and with that information how Turkey's strategy should focus will be discussed. That he had spent China's economic development and course of reforms of the economy point that the present came the global economic system and in Turkey as a rising regional power are analyzed in the report structure return of economic relations with China. After analyze that information I will introduce Chinese market with market structure, channels for entering Chinese market and business structures for going into marketplace. At the end of my study the difficulties and potentials for entering Chinese market and also forerunner foreign company in the market will be evaluated. In this study, the fundamentals of the economic development of China have been handled with a broad perspective and detailed information has been tried to be given about the geographical, demographic and political structures of China for the Turkish companies to enter the market. Information was provided about the large and developing cities that form the backbone of the Chinese economy, and why and how it should enter into the Chinese market.

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