Monetization ofyoutube audiences inthe context of theturkish health andfitness market
Başlık çevirisi mevcut değil.
- Tez No: 727104
- Danışmanlar: Belirtilmemiş.
- Tez Türü: Yüksek Lisans
- Konular: İletişim Bilimleri, Sağlık Eğitimi, Communication Sciences, Health Education
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2018
- Dil: İngilizce
- Üniversite: Unıversıty Of London - Unıversıty College London
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
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Özet (Çeviri)
Purpose - The purpose of this paper is to explore methods of monetization for YouTube audiences and focus on their applicability to the Turkish health and fitness market, and thus, to the Turkish YouTube channel the author is involved in, called Fityemek. Methodology - Firstly, the literature was researched to explore popular ways of monetization on YouTube. Then, 7 interviews were conducted, 23 highly popular YouTube channels in the Turkish market were interviewed to learn more about their methods, key performance indicators, and insights as well as their comments about successful and unsuccessful methods they tried to put in place. After finding out some methods in the Turkish market, four methods of monetization were selected to be tested on the Fityemek channel, the paper includes the design and results of the tests. Findings - The paper found that product placement is a very popular and effective monetization method in the Turkish market, and there are several factors affecting the success of product placement, such as similarity of the product to the channel's content, setup of the video. Value - This paper makes its contribution to literature in exploring the effective methods of monetization in the Turkish YouTube market and understanding which methods can be successfully applied to the Turkish health and fitness market. Keywords YouTube, Turkish market, Health and fitness, YouTube monetization, Turkish YouTube market, YouTube creators
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