Cool on snapchat, not done on instagram? A study about emerging adults' motives for the sharing of alcohol posts on different social media platforms
Başlık çevirisi mevcut değil.
- Tez No: 780340
- Danışmanlar: PROF. DR. KATHLEEN BEULLENS
- Tez Türü: Yüksek Lisans
- Konular: Uyuşturucu Alışkanlığı ve Alkolizm, Radyo-Televizyon, İletişim Bilimleri, Drug Addiction and Alcoholism, Radio and Television, Communication Sciences
- Anahtar Kelimeler: Young adults, Alcohol Posts, Social Networking Platforms
- Yıl: 2022
- Dil: İngilizce
- Üniversite: Katholıeke Unıversıteıt Leuven (catholıc Unıversıty Of Leuven)
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
The use of social networking sites (SNS) became a widespread behavior among emerging adults in recent years (Auxier & Anderson, 2022). The continuous access to SNS has significantly changed the ways of identity construction as social media provide emerging adults with the opportunity to create desirable identities, including drinking identities (Ridout et al., 2012). In addition, the use of alcohol seems to be a prevalent risk factor for emerging adults who often share alcohol references portraying fun drinking events on their social media platforms (Brown & Murphy, 2018; Geusens & Vranken, 2021). Previous studies have examined emerging adults' motivations for posting alcohol-related content on SNS, however, most research has focused on Facebook or SNS in general, thereby neglecting other and more popular platforms for the portrayal of alcohol. Therefore, our research will try to understand what motivations do emerging adults have while posting different alcohol posts on different SNS. Moreover, the research will discover the motivations behind emerging adults to go on social media while being drunk. To examine these motivations, go-along interviews will be conducted since it will be relevant to go through platforms that are significant for emerging adults to find more relevant information about their alcohol posts (Niland et al., 2014). Exploring these motivations will, in turn, add significant information about emerging adults' motivations to post alcohol content on different SNS and will give insights into emerging adults' motivations to go through social media while being drunk further expanding the literature.
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