Geri Dön

Social pychological dimensions of TV commercials: a content analysis and subjects evaluation of machiavellian, conservative, and authoritarian messages found in television commercials

Başlık çevirisi mevcut değil.

  1. Tez No: 15694
  2. Yazar: NUŞİN B. ODELLİ
  3. Danışmanlar: DR. VEYSEL BATMAZ
  4. Tez Türü: Yüksek Lisans
  5. Konular: Psikoloji, Psychology
  6. Anahtar Kelimeler: Sosyal psikoloji, Televizyon reklamları, Social psychology, Television advertisements
  7. Yıl: 1990
  8. Dil: İngilizce
  9. Üniversite: Boğaziçi Üniversitesi
  10. Enstitü: Sosyal Bilimler Enstitüsü
  11. Ana Bilim Dalı: Belirtilmemiş.
  12. Bilim Dalı: Belirtilmemiş.
  13. Sayfa Sayısı: Belirtilmemiş.

Özet

Özet yok.

Özet (Çeviri)

.. a -XXX- ABSTRACT The purpose of this study was to observe through content analysis whether machiavellian, authoritarian, and conservative messages existed in Turkish television commercials, and how these commercials were evaluated by subjects. The study was carried out in two parts. In the first part, commercials recorded on videotape for a one week period each in 1987, 1988, and 1989 were classified according to the developed categories and sub-categories and were put through content analysis. Because of the similarity between conservatism and authoritarianism, similar items were classified together under a new category, authoritarianism-conservatism. Because of the nature of machiavellian messages and the structure of the society, it was assumed that machiavellian messages in commercials would be the least frequent messages among the three message types in the commercials. It was also hypothesized that because of the traditional structure of the society, the sub-categories of Respect for and Dependency on the Nation, and Respect for and Dependency on the Family in the category of authoritarian- conservative messages would be the most frequently given messages, while Ethnocentric messages in the category of authoritarian-conservative messages would not be found in the commercials since Turkey has always been a cotintry open to ethnic groups. In the second part of the study, a questionnaire was given to students of Dil ve Tarih, Coğrafya Faculty to see how they evaluated the commercials containing these messages after watching them. It was hypothesized that there would be no significant difference in liking for and memory of having previously watched the commercials with the various messages. It was also hypothesized that increase of interest would be highest for products advertised with machiavellian messages, and least for those with conservative messages; subjects would find more aspects-ıv- against both the social structure and their personal values in commercials with machiavellian messages; and that machiavellian, authoritarian-conservative, and conservative aspects in the commercials would be salient to the subjects. The results showed that the hypotheses were partially supported. Although they were the least frequent type of messages, machiavellian messages showed an important relative increase over the three years. Another result was that although Respect for and Dependency on the Nation and Family were among the most frequent messages, Preference for the Conventional in Art, Clothing, and Institutions in the category of conservative messages showed to be the most frequently presented messages. Although subjects did find more aspects against the social structure in commercials with machiavellian messages, there was no such difference between the commercial messages in finding such aspects against their personal values.

Benzer Tezler

  1. Tez No

    46340

    Boğaziçi iskele meydanlarının mekansal, fonksiyonel ve kültürel özelliklerinin incelenmesi (Ortaköy meydanındaki düzenleme çalışmalarının değerlendirilmesi)

    Başlık çevirisi yok

    GÜLAYŞE KARA

    Yüksek Lisans

    Türkçe

    Türkçe

    1995

    Şehircilik ve Bölge Planlamaİstanbul Teknik Üniversitesi

    PROF.DR. NURAN ZEREN GÜLERSOY

  2. Tez No

    350818

    Değişen toplumsal yapıda aile: Eşler arası şiddet ve din ilişkisi üzerine bir araştırma :Konya örneği

    Family in changing social structure: A study the relationship on religion and intersopousal violence :The case of Konya

    ALİ BAYER

    Doktora

    Türkçe

    Türkçe

    2013

    PsikolojiNecmettin Erbakan Üniversitesi

    Felsefe ve Din Bilimleri Ana Bilim Dalı

    PROF. DR. BÜNYAMİN SOLMAZ

  3. Tez No

    480066

    Yurtlarda barınan öğrencilerin sosyal ve psikolojik sorunları ve bu sorunların çözümü için önerilebilecek bir eğitim programının amaçları

    The social and psychological problems of student residents in turkey and the objectives of a training program that can be suggested for the solution of these problems

    RAMAZAN ÖZBEK

    Yüksek Lisans

    Türkçe

    Türkçe

    1990

    Eğitim ve Öğretimİnönü Üniversitesi

    Eğitim Programları Ana Bilim Dalı

    YRD. DOÇ. DR. MAHMUT TANDOĞAN

  4. Tez No

    27382

    Ticari sigortalar ile sosyal sigortaların karşılaştırılması (özellikle sağlık sigortası açısından)

    Comparasion of private insurance and social insurance (especially with respect to health insurance)

    BAYRAM NECMİ ÖZER

    Yüksek Lisans

    Türkçe

    Türkçe

    1994

    SigortacılıkMarmara Üniversitesi

    Sigortacılık Ana Bilim Dalı

    DOÇ. DR. MÜJDAT ŞAKAR

  5. Tez No

    595116

    Kadınlara yönelik toplumsal baskı ve şiddetin medyada sunumu: Big Little Lies dizisi örneği

    The of social pressure and violence againist women in the media: Big Little Lies TV series example

    ESRA CAN

    Yüksek Lisans

    Türkçe

    Türkçe

    2019

    SosyolojiSelçuk Üniversitesi

    Sosyoloji Ana Bilim Dalı

    DR. ÖĞR. ÜYESİ HURİGÜL EKEN AVCI

Geri Dön