Yerel yönetimlerde spor pazarlaması
Sports marketing at local government
- Tez No: 164105
- Danışmanlar: Y.DOÇ.DR. ZAHİT SERASLAN
- Tez Türü: Yüksek Lisans
- Konular: Spor, Sports
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2005
- Dil: Türkçe
- Üniversite: Marmara Üniversitesi
- Enstitü: Sağlık Bilimleri Enstitüsü
- Ana Bilim Dalı: Beden Eğitimi ve Spor Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 167
Özet
2.SUMMARY SPORTS MARKETING AT LOCAL GOVERNMENT With the development during the 1970' s discussions about whether marketing principles could also be applied to organizations other than trading establishments took place; finally in 1985 the AMA ( America's Marketing Association ) announced a new definition for marketing saying that not only goods and service but also thoughts could be marketed. The exact definition is as follows : Marketing is a process of providing the change in favour of the individual's or the organizations's objectives, producing the good, swervice and thoughs, estimating the price, planning the distribution and the sales effort.12 With the guidance of the definition above, we have prepeared this research for the 3.231 local governmental organizations which are spread all over our country from the far east to the west, in order for them to market their activities while doing this to provide an added value to sports. The public survey, realized with the precious contribution of the Üsküdar Municipility were interpreted by using the SPSS Statistics programm, frequency distribution, transverse table and ki-square statistics. By utilizing from different resources, this study has come to an end by evaluating the results of the public survey which has been carried out to the employees of the Üsküdar Municipality. With the help of all that information by using the same method and effort it seems impossible for the local governmental authorities to encourage the public to be active in sports.By using this study as a guide, we have evaluated the results came out with some recommendations below. It sounds as follows : The object of the local governmental authorities is to effectively involve to public to their local activities including the activities carried out by the head government.The first step to make to governed to participate at their own governmental issues is to led through the creation of the local authorities. Municipalities are venues where public participation is in a broader way managed. Shortly, what is to be said is that, local authorities should strive to make it possible for any citizen to involve in any possible matter. Sporting events are a huge step to reach that participation objective. What the municipality shouyld firstly do, is to educate, starting with their employees, by in- service training about sports and sports marketing and create a sports consciousness. We can say that the local governmental authorities are the most important institutions to support and carry out every possible formation to increase the interest to sports. Under the authorization of the physical education and sports departments at all universities around our country, municipalities should support any sporting event.
Özet (Çeviri)
2.SUMMARY SPORTS MARKETING AT LOCAL GOVERNMENT With the development during the 1970' s discussions about whether marketing principles could also be applied to organizations other than trading establishments took place; finally in 1985 the AMA ( America's Marketing Association ) announced a new definition for marketing saying that not only goods and service but also thoughts could be marketed. The exact definition is as follows : Marketing is a process of providing the change in favour of the individual's or the organizations's objectives, producing the good, swervice and thoughs, estimating the price, planning the distribution and the sales effort.12 With the guidance of the definition above, we have prepeared this research for the 3.231 local governmental organizations which are spread all over our country from the far east to the west, in order for them to market their activities while doing this to provide an added value to sports. The public survey, realized with the precious contribution of the Üsküdar Municipility were interpreted by using the SPSS Statistics programm, frequency distribution, transverse table and ki-square statistics. By utilizing from different resources, this study has come to an end by evaluating the results of the public survey which has been carried out to the employees of the Üsküdar Municipality. With the help of all that information by using the same method and effort it seems impossible for the local governmental authorities to encourage the public to be active in sports.By using this study as a guide, we have evaluated the results came out with some recommendations below. It sounds as follows : The object of the local governmental authorities is to effectively involve to public to their local activities including the activities carried out by the head government.The first step to make to governed to participate at their own governmental issues is to led through the creation of the local authorities. Municipalities are venues where public participation is in a broader way managed. Shortly, what is to be said is that, local authorities should strive to make it possible for any citizen to involve in any possible matter. Sporting events are a huge step to reach that participation objective. What the municipality shouyld firstly do, is to educate, starting with their employees, by in- service training about sports and sports marketing and create a sports consciousness. We can say that the local governmental authorities are the most important institutions to support and carry out every possible formation to increase the interest to sports. Under the authorization of the physical education and sports departments at all universities around our country, municipalities should support any sporting event.
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