A consumer oriented investigation of credit buying
Kredili satın alma tüketici araştırması
- Tez No: 364369
- Danışmanlar: PROF. DR. MUZAFFER BODUR
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 1989
- Dil: İngilizce
- Üniversite: Boğaziçi Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: İşletme Ana Bilim Dalı
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 173
Özet
Özet yok.
Özet (Çeviri)
This study aims to understand the consumer attitude, opinion and behaviour patterns on various aspects relating to consumer credit. Importance of credit availability for retailers and commercial banks is investigated together with other attributes affecting bank and retailer selection decision. Profiles for previous credit users and potential patronizers of consumer from banks and retailers are studied. The issues mentioned are analyzed with respect to various socio-economic and demographic variables. The study includes a review of the previous literature as well as a field survey conducted through a questionnaire. The data was analyzed using SPSS-X and the findings were presented together with the conclusions and implications of the study. The potential patronizers of consumer credit were found to be relatively lower income individuals, seeking additional purchasing pCH-ler rather than convenience through credit. Interest rate has been emphasized to be the most important element in credit buying. It was shown in the study that, although the public has a positive attitude socially desirable credit availability. of credit buying. towards credit as being economically and due to the convenience created through individuals are also aware of the dangers Speed in bank transactions and reputation of bank were found to be major factors in bank selection while credit availability is sure to have a bright future together with other services banks are providing. On the other hand, after-sales services and price level were considered important in retailer selection whereas credit availability was found to be of minor importance. Importance of credit availability has been emphasized for durable goods while services and non-durables were given less importance. Demand fo·r durable goods as well as some nondurable items and services is expected to increase parallel to credit availability. It was observed that the consumer tendency is to prefer longer terms for durable items and shorter terms for non-durables and services. Understanding of the findings of this study might help competitive suppliers of consumer credit in developing and implementing marketing strategies.
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