Internal marketing and its impacts on employee satisfaction: A case study of Renault
Başlık çevirisi mevcut değil.
- Tez No: 401460
- Danışmanlar: DR. SEZA AKÇA, DR. DENİZHAN ÇAYAN
- Tez Türü: Yüksek Lisans
- Konular: Reklamcılık, İşletme, Advertising, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2012
- Dil: İngilizce
- Üniversite: Cardiff Metropolitan University / Prifysgol Metropolitan Caerdydd
- Enstitü: Prifysgol Metropolitan Caerdydd
- Ana Bilim Dalı: Yurtdışı Enstitü
- Bilim Dalı: Pazarlama Ana Bilim Dalı
- Sayfa Sayısı: 81
Özet
Özet yok.
Özet (Çeviri)
To ensure the satisfaction & retention of employees, firms have to ensure the capabilities & satisfaction of employees. For this reason internal market is crucial for every organization particularly for service organizations. In this importance this study is conducted with aim to identify the impacts of internal marketing strategies on the employee satisfaction and case study of Renault is used to conduct this research. Study is conducted with aim to identify the impact of internal marketing strategies on the employee satisfaction and case study of Renault is used to conduct this research. In this research four basic research objectives are achieved that include exploring and analysing the literature about internal marketing strategies and employee's satisfaction, to identify the internal marketing strategies used in Renault, to identify the impacts of internal marketing strategies on employee satisfaction in Renault and to create recommendations for better internal marketing strategies. Case study is used to conduct this research and Renault is used as case study organization. Study has gathered primary data through questionnaire. After a detailed analysis this study can conclude that importance of human resource cannot be ignored in the success of organization. The motivated and satisfied employees are very effective for the business success and internal marketing strategies are very important to ensure the employee satisfaction with their job.
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