The effect of cultural differences on consumer buying behaviour in London in retail sector: A case study of Tesco
Başlık çevirisi mevcut değil.
- Tez No: 401938
- Danışmanlar: DR. AGNES TAYLOR
- Tez Türü: Yüksek Lisans
- Konular: Demografi, Sosyoloji, İşletme, Demography, Sociology, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2014
- Dil: İngilizce
- Üniversite: University of Gloucestershire
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 69
Özet
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Özet (Çeviri)
The entire research is about the effects of culture on the consumer buying behaviour in the retail sector in London. The case study is taken from Tesco, simply because it is one of the most well known supermarket in the whole of United Kingdom. In the research both primary and secondary data is used. Throughout the whole research it is highlighted that there are various factors involving cultural effects, which are personal, social, psychological and cultural factors. To find out the effects and what people thinks about cultural effect, research was also carried out with the general population of thirty people using the internet, emails and social networking site. A pilot study was also carried out with few sample participants to check if the questions being asked are relevant. After carrying out the surveys it was seen that there are mixed reactions with people, some get more affected by cultural aspects and some don't, and also choices of people also changes from time to time.
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