The influence of consumer behaviour appliances on Tesco and its effectiveness over Tesco's product variability in the UK market
Başlık çevirisi mevcut değil.
- Tez No: 402469
- Danışmanlar: DR. KENAN IBRAHIM BAKHT
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2010
- Dil: İngilizce
- Üniversite: University of Wales
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 100
Özet
Özet yok.
Özet (Çeviri)
In the 21st century, human beings, lifestyles, attitudes, motivation tools and customer needs and wants are massively changing, the reason being that markets and their products are changing as well. Nowadays, most marketers understand the importance of learning customer behaviour. Attaining existing customers and gaining new customers is crucial for supermarkets. Supermarkets are trying to gain customer loyalty. Customer behaviour is focused on the understanding of the customer and stimuli's of customer behaviour. However, implementing customer behaviour is difficult for supermarkets. It is a long process that requires time, money and commitment from marketers. In this study, as a subject,“The influence of consumer behaviour appliances on Tesco and its effectiveness over Tesco's product variability in the UK market”has been chosen. This study has provided an interview with a store manager of Tesco in order to gain a convenient understanding of customer behaviour and crucial environmental marketing strategies by understanding customers' behaviour on the subject. Besides this, in this study, some key literature reviews have been examined about consumer behaviour. Furthermore, it has been shown how this study supplements the work that has already been done on this topic. It is going to be explained in the background why this topic has been chosen and defines industry and company overview. Additionally, the research techniques, data analysis and limitations have been explained in following sections. The introduction chapter has explained customer needs and wants and the aims and objectives of study. It has also placed the background of study and company background as well as the significance of this study. In addition, it has been explained in following sections why this topic is interesting to research and why the objectives and goals have been set up. It has also structured some hypotheses which were developed according to the current industry conditions as well as consumer behaviour. Literature review chapter comprises some important and relevant topics which are related to consumer behaviour that have been explained. The methodology chapter has detailed how this study intended to justify chosen methods in the light of objectives. In this study, the deductive research methods have been used, because it is based on theory, hypothesis and verification, in which the theory and hypotheses are conducted at first. Moreover, in the beginning of the research theories and hypotheses, they were developed rather than attempted, to find new theories regarding to the subject. On the other hand, as a result of using observations, the study may have included some inductive logic which makes some addition to the theory. Data analyse chapter evaluates the methodology of the research, including the questionnaire and interview. Finally, chapter 5 has detailed study findings, limitation, recommendations and conclusion sections.
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