Marketing mix strategies of companies in international marketing- A research on Kahve Dunyasi in London
Başlık çevirisi mevcut değil.
- Tez No: 403122
- Danışmanlar: DR. PAUL REYNOLDS
- Tez Türü: Yüksek Lisans
- Konular: Reklamcılık, İşletme, Advertising, Business Administration
- Anahtar Kelimeler: globalisation, international marketing strategy, marketing mix elements, standardisation, adaptation
- Yıl: 2015
- Dil: İngilizce
- Üniversite: Cardıff Metropolıtan Unıversıty
- Enstitü: Prıfysgol Metropolıtan Caerdydd
- Ana Bilim Dalı: Yurtdışı Enstitü
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
Özet yok.
Özet (Çeviri)
Companies in international market use a wide range of marketing tools in order to take root and reach their consumers with a service which will satisfy them within the targeted market. Using the best international marketing strategy plays a crucial role on the success of the company. With the effect of globalisation, as being a part of international marketing became extremely important for companies they try the international market to use the marketing strategies for capturing the best position in new markets. This process helps the companies to expand and diversify their business to a large extent. The purpose of this study is to find out the best international marketing strategy (standardisation versus adaptation) for marketing mix elements (7Ps: product, price, place, promotions, people, physical evidence, and process) applied by companies in international market with the help of a research on Kahve Dunyasi in London. Descriptive and thereby quantitative research methodologies have been used in order to find answers to the research questions. Accordingly, a structured questionnaire has been applied on people who are coffee shop customers in London and purposive sampling method was applied. The outcomes of the questionnaire have been analysed and assessed by means of frequency tests and five point Likert scale analysis by using Qualtrics online survey software, which has the same function with EXCEL and SPSS program. With the results, the research has discussed the best international marketing strategy for each marketing mix element. Therefore, this study can be a guide for Turkish companies, specifically coffee shop companies intending to enter into international markets.
Benzer Tezler
- Uluslararası pazarlama stratejileri ve Adana Hacı Sabancı Organize Sanayi Bölgesindeki bazı imalatçı ihracatçı firmalarda bir uygulama
The international marketing strategies, and a study on some of the manufacturer exporter companies in Adana Hacı Sabancı Organized Industrial Zone
BANU YURDACAN ELİTOK
Yüksek Lisans
Türkçe
2015
İşletmeÇağ Üniversitesiİşletme Yönetimi Ana Bilim Dalı
YRD. DOÇ. DR. BÜLENT ÖZER
- Uluslararası pazarlamada ihracat pazarlama stratejileri ve Denizli tekstil sektöründe bir araştırma
Export marketing strategies in international marketing and a research on enterprises in Denizli textile industry
EMEL SARITAŞ
Yüksek Lisans
Türkçe
2012
İşletmePamukkale Üniversitesiİşletme Ana Bilim Dalı
YRD. DOÇ. DR. DUYGU KOÇOĞLU
- Adaptation of international marketing strategy components, competitive advantage, and firm performance: A study of Turkish exporters"
Uluslararası pazarlama stratejisi bileşenlerinin uyarlanması, rekabet avantajı ve firma performansı: Türk ihracatçıları üzerine bir araştırma"
BARIŞ TİSKE
- Evaluation of small and medium-sized Syrian companies from the perspective of marketing strategies
Küçük ve orta ölçekli Suriyeli firmaların pazarlama stratejileri perspektifinden değerlendirilmesi
AHMAD ALBAKAR
Yüksek Lisans
İngilizce
2023
Uluslararası TicaretGaziantep ÜniversitesiUluslararası Ticaret ve Finans Ana Bilim Dalı
DR. ÖĞR. ÜYESİ ERHAN DURUR
- Uluslararası pazarlamada pazarlama karması stratejileri
The Marketing mix strategies in international marketing
AZIM KAZIMOV
Yüksek Lisans
Türkçe
2004
Uluslararası İlişkilerAnkara Üniversitesiİşletme Ana Bilim Dalı
YRD. DOÇ. DR. AKIN KOÇAK