Strategic audit for Tetra Pak Paketleme A.Ş
Tetra Pak Paketleme A.Ş: Srateji incelenmesi
- Tez No: 53917
- Danışmanlar: PROF. DR. RAYMOND MİLES
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 1996
- Dil: İngilizce
- Üniversite: Koç Üniversitesi
- Enstitü: İşletme Enstitüsü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 62
Özet
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Özet (Çeviri)
ABSTRACT The aim of this study is to provide a comprehensive and systematic examination of the industry, competition environment, organizational factors and components, human resource management issues faced by Tetra Pak Paketleme A.Ş, an aseptic packaging paper company which is able to offer its customers a complete process for packaging which includes packaging material produced in its manufacturing plant in Izmir, filling machines, distribution equipment, line functionality, and shelf attractiveness. In order to better understand the corporate culture a brief summary of its history is presented in the introduction whereas Chapters 3 & 4 contains a qualitative overview of the Turkish aseptic packaging paper industry and its prominent players. Chapter 5, includes the analysis of the Tetra Pak Paketleme A.Ş current strategies and its interaction with the current organization. Through all the report, several recommendations are provided regarding some tactical aspects which are further discussed thoroughly in Chapter 6. Ill
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