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Kriz dönemlerinde halkla ilişkiler uygulamaları

Başlık çevirisi mevcut değil.

  1. Tez No: 62455
  2. Yazar: MELTEM YAPICILAR
  3. Danışmanlar: PROF. DR. MUHARREM VAROL
  4. Tez Türü: Yüksek Lisans
  5. Konular: Halkla İlişkiler, Public Relations
  6. Anahtar Kelimeler: Belirtilmemiş.
  7. Yıl: 1997
  8. Dil: Türkçe
  9. Üniversite: Ankara Üniversitesi
  10. Enstitü: Sosyal Bilimler Enstitüsü
  11. Ana Bilim Dalı: Halkla İlişkiler Ana Bilim Dalı
  12. Bilim Dalı: Belirtilmemiş.
  13. Sayfa Sayısı: 162

Özet

Özet yok.

Özet (Çeviri)

relations is an anticipatory practice, and can assist in crisis planning, the efforts made by the organizations to predict and prepare for possible crisis. Second, public relations is an important part of the overall management task at time of crisis. Finally, it has a contribution to make to dealing with the aftermath of crisis. Crisis can strike any organization regardless of its size or line of bussiness. In bussiness life anything can happen so public relations professionals of the organization must work hard in order to anticipate what can go wrong and to develop efficient means to respond when it does. Effective crisis planning is an absolute requisite of any company's comprehensive communication programme. There's nothing like advanced preperation when crisis strikes. At the planning stage, the public relations proffessionals first of all should categorize all of the potantial crisis situations. Then, policies for their prevention should be devised. Strategies and tactics for dealing with each potantial crisis should be formulated. Appointing crisis control teams is essential at the planning stage. The key audiences of the organization which will probably be affected by the crisis should be identified. The team should devise effective communication channels to communicate with the identified audiences, as well as to minimize the damage to the organization's reputation. To enable the organization to speak with one voice during the crisis, a single spokesperson shoul be designated. The plan should be put into writing and must be kept up-to-date. Also, both the crisis communication team members and all other employees should be trained about the written crisis plans. A solid programme that combines a workable plan with realistic training may not prevent a crisis from happening but, it can prepare an organization to deal with the crisis hopefully and prevent a public relations nightmare. It should no be forgotten that prevention is better than cure. When the crisis strikes, the public relations professionals of the organization should work hand-in-glove with the management in order to minimize the effects of the crisis both on managerial functions of the organization, and on its reputation. The initial response to a crisis is critical, it is a moment that can forever shape the reputation and sometimes destiny of the organization, person or product involved. The most effective way to ensure an appropriate response to a disaster is to implement the pre-prepared, written crisis communications plan. Information giving to the various constituencies of the organization at the time of crisis is an important activity. In order to inform the public about the crisis, all the facts 140about the situation should be gathered. All available resources should be used for resolving the problem. Notifying the media, the employees and the customers of the organization, as well as the general public is essential. The media, representing the public's right to know can exacerbate a crisis if not properly handled. The most effective way to quell such a volatile situation like a crisis, is to communicate with all key audiences of the organization as completely and accurately as possible. The most accurate information can be provided if, its distribution is centralized. So a communications control center must be established, where the vital facts about the the crisis can be verified by the crisis communications team, and control over the information can be provided. The infomation should only be disclosed by the pre-designated spokesperson. During crisis, it is essential to gain control over the information. Also, disclosing this information as immediately as possible through true channels of communication is important. Information should be given in plain language to enable the lay people understand. An open flow of information should be maintained and corporate communications should be alerted immediately. The charge of the news flow should be taken by the organization and the organization should be seen as the sole disseminator of information about the crisis. Accepting the responsibility of the crisis and showing the compassion felt for the affected ones is also of great importance as a means of preserving the company reputation. Well-managed public relations activities at the time of crisis enable the organization dealing with the crisis demonstrate to important groups that it is coping with the crisis and deserving of public sympathy and support. As soon as the crisis is over, both the plan and its implementation should be reviewed for flaws and deficincies and fine-tuned as necessary. Such an evaluation should be considered as a part of public relations crisis communications. Some recuperative measures may be needed to restore or maintain the company's reputation. How an organization manages public relations at the time of crisis can also have longer-term consequences as it deals with the aftermath. The public stance of the organization at time of crisis will be remembered by the public. The organization which, while dealing with the crisis, accepts responsibility for its activities and which demonstrates concern for people who have suffered as a result of the crisis, will find support and sympathy of the public and the media. If the crisis is well managed and if the public relations activities 141relations is an anticipatory practice, and can assist in crisis planning, the efforts made by the organizations to predict and prepare for possible crisis. Second, public relations is an important part of the overall management task at time of crisis. Finally, it has a contribution to make to dealing with the aftermath of crisis. Crisis can strike any organization regardless of its size or line of bussiness. In bussiness life anything can happen so public relations professionals of the organization must work hard in order to anticipate what can go wrong and to develop efficient means to respond when it does. Effective crisis planning is an absolute requisite of any company's comprehensive communication programme. There's nothing like advanced preperation when crisis strikes. At the planning stage, the public relations proffessionals first of all should categorize all of the potantial crisis situations. Then, policies for their prevention should be devised. Strategies and tactics for dealing with each potantial crisis should be formulated. Appointing crisis control teams is essential at the planning stage. The key audiences of the organization which will probably be affected by the crisis should be identified. The team should devise effective communication channels to communicate with the identified audiences, as well as to minimize the damage to the organization's reputation. To enable the organization to speak with one voice during the crisis, a single spokesperson shoul be designated. The plan should be put into writing and must be kept up-to-date. Also, both the crisis communication team members and all other employees should be trained about the written crisis plans. A solid programme that combines a workable plan with realistic training may not prevent a crisis from happening but, it can prepare an organization to deal with the crisis hopefully and prevent a public relations nightmare. It should no be forgotten that prevention is better than cure. When the crisis strikes, the public relations professionals of the organization should work hand-in-glove with the management in order to minimize the effects of the crisis both on managerial functions of the organization, and on its reputation. The initial response to a crisis is critical, it is a moment that can forever shape the reputation and sometimes destiny of the organization, person or product involved. The most effective way to ensure an appropriate response to a disaster is to implement the pre-prepared, written crisis communications plan. Information giving to the various constituencies of the organization at the time of crisis is an important activity. In order to inform the public about the crisis, all the facts 140about the situation should be gathered. All available resources should be used for resolving the problem. Notifying the media, the employees and the customers of the organization, as well as the general public is essential. The media, representing the public's right to know can exacerbate a crisis if not properly handled. The most effective way to quell such a volatile situation like a crisis, is to communicate with all key audiences of the organization as completely and accurately as possible. The most accurate information can be provided if, its distribution is centralized. So a communications control center must be established, where the vital facts about the the crisis can be verified by the crisis communications team, and control over the information can be provided. The infomation should only be disclosed by the pre-designated spokesperson. During crisis, it is essential to gain control over the information. Also, disclosing this information as immediately as possible through true channels of communication is important. Information should be given in plain language to enable the lay people understand. An open flow of information should be maintained and corporate communications should be alerted immediately. The charge of the news flow should be taken by the organization and the organization should be seen as the sole disseminator of information about the crisis. Accepting the responsibility of the crisis and showing the compassion felt for the affected ones is also of great importance as a means of preserving the company reputation. Well-managed public relations activities at the time of crisis enable the organization dealing with the crisis demonstrate to important groups that it is coping with the crisis and deserving of public sympathy and support. As soon as the crisis is over, both the plan and its implementation should be reviewed for flaws and deficincies and fine-tuned as necessary. Such an evaluation should be considered as a part of public relations crisis communications. Some recuperative measures may be needed to restore or maintain the company's reputation. How an organization manages public relations at the time of crisis can also have longer-term consequences as it deals with the aftermath. The public stance of the organization at time of crisis will be remembered by the public. The organization which, while dealing with the crisis, accepts responsibility for its activities and which demonstrates concern for people who have suffered as a result of the crisis, will find support and sympathy of the public and the media. If the crisis is well managed and if the public relations activities 141

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