Customer Acquisition in Cross-Border Business to Consumer (B2C)E-Commerce: From the Perspective of Developing Turkey's E-Export
Başlık çevirisi mevcut değil.
- Tez No: 716210
- Danışmanlar: Belirtilmemiş.
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: E-export, Cross-border e-commerce, International e-commerce, Overseas e-commerce, International online shopping, Cross-border online shopping, Trade policy, Design thinking, Turkey, International trade, Global e-commerce
- Yıl: 2019
- Dil: İngilizce
- Üniversite: Unıversıty Of Warwıck
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
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Özet (Çeviri)
This research is about sell-side cross-border B2C e-commerce or B2C e-export which could be briefly defined as application of e-commerce in international trade transactions. It explores global consumer preferences in cross-border online shopping and business strategies in B2C e-export with the aim of determining success factors to manage customer acquisition and generating a government policy framework for development of e-export in Turkey in line with the determined success factors. In this respect, a mixed method that combines qualitative and quantitative analysis has been adopted while doing the research and primary data was collected through“cross-border online shopping consumer survey”to explore global consumer preferences in cross-border online shopping and“e-export questionnaire”to have an insight into key aspects of B2C e-export for businesses in Turkey's e-export eco-system. As a result of the study, 7 success factors for B2C e-export business model have been identified and based on the identified success factors, a high-level government policy framework with 8 policy areas, has been generated by adopting“design thinking”approach in trade policy design. The mentioned success factors provide an insight into real-world dynamics behind B2C e-export which could help to understand the business model from a business mindset and market-oriented perspective. In addition, the high-level policy framework generated as a result of the study could be also used by policy makers in countries other than Turkey which would, in the end, contribute to improved trade balance and sustainable development at a global scale.
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