An investigation of SMEs penetrating foreign markets: A study on the Turkish automotive supplier industry SMEs (international marketing strategy
Kobi'lerin dış pazarlara açılmada karşılaştığı sorunlar ve çözüm önerileri (uluslar arası pazarlama stratejisi): Türk otomotiv yan sanayi KOBİ'leri üzerine bir çalışma
- Tez No: 745242
- Danışmanlar: DR. PAVLOS STRAVKAKIS
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2009
- Dil: İngilizce
- Üniversite: University of Sunderland
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: İşletme Ana Bilim Dalı
- Bilim Dalı: Pazarlama Bilim Dalı
- Sayfa Sayısı: 105
Özet
"Kobi'lerin Dış Pazarlara Açılmada Karşılaştığı sorunlar ve Çözüm Önerileri (Uluslar arası Pazarlama Stratejisi): Türk Otomotiv Yan Sanayi KOBİ'leri üzerine bir çalışma başlıklı yüksek lisans tezinde; Kobilerin dış pazarlara açılmada karşılaştığı sorunlar ve çözüm önerileri detaylı şekilde ele alınmış ve Türkiye'de ki otomotiv yan sanayi KOBİLERİ üzerine bir çalışma gerçekleştirilmiştir.
Özet (Çeviri)
The second half of the 20th century has seen the world experience a high rate of globalization. As an aspect in creation of a global village, globalization has integrated the world social, political, and economical systems to close knit systems manage by global governance bodies. Globalization has been evidenced in different aspect but integration of economic systems is perhaps the most prevalent factor (Dembiski, 2003). Globalization in economic systems has integrated economic, technological and the socio-cultural into one global economic system. The first evident signs of globalization were increased activities of multinationals but the fourth quarter of the 20th century saw integration of national economies to form an international economy through increased activities in trade, foreign direct investment, capital flows, emerging technology, and many other factors. Globalization is like a fast moving train which is seen as the only mode of transport available to the next world. This means that even in their small localities, countries have strived to move with the globalization pace, even when their economy, social and political system cannot allow. Globalization is creating a new world order which is not easy to resist. As a doctrine, globalization is a neoliberal form used to describe economic globalization (Croucher, 2004). Croucher (2004) also argues that globalization has positive and negative effects in the political, economical and social systems in the world. One of the effects of globalization is opening up of geographical borders. As indicated, economic globalization entails creation of an economy system which is made up of subsystems. These subsystems can be individual countries can be individual countries or trading blocs like European Union (EU). Creation of economic system encompasses breaking up of trade barriers to enhance integration of these subsystems. Breaking up of trade barriers opens up the market for operation of both local and international firms. This has been the leading premise behind creation of free markets in the world. Trade barriers serves different roles among them protection of the local markets from competition. This means that opening up of local market opens the local market for competition and the local firms have to take different strategies including merging and others to wake up to the increased level of competition. A peculiar response for the local firms has been venture to the international markets to look for new markets instead of to replace their lost domestic market share. For local firms, venturing into the international market provides and opportunity for more markets. Internationalization opens the company for new opportunity to improve its products to the international standards. However, internationalization process also presents different challenges for local firms going international which may inhibit their internationalization process. The main focuses of this study will be on the internationalisation of small and medium enterprises (SMEs). The study will look at the strategic process of internationalization of SMEs and the challenges they face while going international. Specifically, the study will take Turkish automotive industry as a case study to study the causes, challenges and effects of the internationalization process of SMEs.
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