Strategic Analysis of:Green eats
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- Tez No: 799891
- Danışmanlar: Belirtilmemiş.
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2019
- Dil: İngilizce
- Üniversite: Unıversıty Of South Florıda
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
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Özet (Çeviri)
Green Eats is one of eight restaurant concepts making up the C Restaurant Group, a very successful company in the Tampa Bay area. The concept launched in 2014 and has grown tremendously since its inception, averaging 1.8 new restaurants per year. They are currently only located in Florida, particularly in the Tampa Bay, Greater Orlando, and South Florida areas. Green Eats is considered to fall into the chain restaurant category of restaurants. This category is currently a $142 billion industry and continues to grow in-line with the US economy. In the US, chain restaurants come in 3 main forms which are; Full service operation (waitresses and after dining), Chain full service (run directly by the core owner/partners), and franchise full service. We consider C Restaurant Group to be mainly a chain full service with Green Eats being their full service Chain/fast food hybrid. The chain restaurant market is highly competitive, with most major markets experiencing heavy saturation. Because of this, budding chain restaurants must keep up with the current trends and offer exceptional service. Green Eats succeeds in growing because they offer a variety of quickly customized combinations in the form of food bowls that are complemented by fresh in-house made juices. This allows them to tap into the growing healthy-oriented consumer market and position themselves as a premium brand in their industry. The CFO and partner of C Restaurant Group has stated that one of their top priorities is to continue growing Green Eats. The Green Eats concept is proving to be very popular among consumers in every market they introduce it to and they plan to continue 9 this momentum. Through careful analysis of the market and compilation of a SWOT analysis we have determined that Green Eats needs to focus on the following issues: ● Expanding ● Expanding to new locations and markets ● Improving marketing presence and brand awareness ● Improving consumer awareness This report will outline relevant information in the form of a market analysis, a detailed SWOT analysis and accompanying issues, and a list of action plans that address these issues for Green Eats.
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