A consumer behavior research on online shopping: Tam model and Turkish university students example
Online alışverişte tüketici davranışları araştırması: Tam modeli ve Türk üniversite öğrencileri örneği
- Tez No: 813677
- Danışmanlar: PROF. DR. FİGEN YILDIRIM
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2023
- Dil: İngilizce
- Üniversite: İstanbul Ticaret Üniversitesi
- Enstitü: Sosyal Bilimler Enstitüsü
- Ana Bilim Dalı: Pazarlama Yönetimi Ana Bilim Dalı
- Bilim Dalı: Pazarlama Yönetimi Bilim Dalı
- Sayfa Sayısı: 124
Özet
Online shopping, commonly known as e-commerce, is the process of buying goods or services over the internet, which has entered into our lives thanks to the developments in technology. Over the world, there are billions of people who shop online and the forecast upon online shopping is positive in terms of the increase for the following years. Online shopping has changed the buying behavior of the consumers over years and this topic is on the scope of the researchers in order to investigate the factors that has an effect. The aim of this research is to understand the factors that are related to online shopping buying behavior of Turkish university students. The qualitative analysis has been employed as the methodology and the hypothesis used in this research paper are based on Crespo's research (2009) about attitude, perceived usefulness, perceived ease of use, perceived financial risk, perceived social risk, perceived performance risk, perceived psychological risk, perceived time risk and perceived privacy risk. The survey is concluded with the 300 Turkish university student who are currently studying in Turkey. Also, the demographic and educational factors and their relationship with the other factors are examined during the research.
Özet (Çeviri)
Online shopping, commonly known as e-commerce, is the process of buying goods or services over the internet, which has entered into our lives thanks to the developments in technology. Over the world, there are billions of people who shop online and the forecast upon online shopping is positive in terms of the increase for the following years. Online shopping has changed the buying behavior of the consumers over years and this topic is on the scope of the researchers in order to investigate the factors that has an effect. The aim of this research is to understand the factors that are related to online shopping buying behavior of Turkish university students. The qualitative analysis has been employed as the methodology and the hypothesis used in this research paper are based on Crespo's research (2009) about attitude, perceived usefulness, perceived ease of use, perceived financial risk, perceived social risk, perceived performance risk, perceived psychological risk, perceived time risk and perceived privacy risk. The survey is concluded with the 300 Turkish university student who are currently studying in Turkey. Also, the demographic and educational factors and their relationship with the other factors are examined during the research.
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