The effect of in-game purchases on consumers' perceived video game fairness
Başlık çevirisi mevcut değil.
- Tez No: 838520
- Danışmanlar: DR. CONSTANT PİETERS
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2022
- Dil: İngilizce
- Üniversite: Tilburg University
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 53
Özet
In the early 2000s, buying a video game was a one-off payment. However, in these days video game industry is rapidly shifting towards to games as a service model. Now, video game companies focus on generating a constant stream of revenue from their products over long periods. One of the tools that video game companies are using to generate a recurring revenue is in-game purchases. It is successful in monetary terms but if not being implemented correctly, in-game purchases can spoil the game balance, harm the reputation of the brand and its parent company. The main goal of this paper is to investigate the effect of in-game purchases on perceived fairness and find out how video game companies can generate recurring revenue streams from in-game purchases while maintaining the positive attitude of players. In an experiment with three factors and eight conditions, I examined how availability or unavailability of in-game purchases for unlockable items affect perceived fairness. I investigated how the attribute of the items sold through in-game purchases, whether it provides cosmetic or functional benefits to the player moderates this effect. And I studied how the amount of effort required to unlock the items only by playing the game moderates this effect. During the experiment, respondents are presented manipulated versions of a racing game as it would appear in a video game marketplace. Participants indicated their general attitude towards the fairness of these games on a Likert scale. Findings confirmed that games that selling only items with cosmetic attributes and requiring less grinding to unlock items are perceived as fairer than games that selling items with functional attributes and requiring lots of grinding.
Özet (Çeviri)
Özet çevirisi mevcut değil.
Benzer Tezler
- What makes the virtual goods valuable in the eyes of the consumers: A value theory perspective
Sanal ürünleri tüketicilerin gözünde değerli kılan nedir? Değer teorisi bakış açısı
NADJIM MKEDDER
- How do luxury fashion consumer behaviors effect on creation of brand values practicing of leading luxury retailer: Liberty London
Başlık çevirisi yok
EZGİ ESKİKANBUR
- Kişilik özellikleri ve akış deneyiminin mobil oyun içi satın alma niyetine etkisi
The effect of personality traits and flow experience on mobile in-game purchase intention
MURAT DEVRİM ATILGAN
- Reklamoyun kullanımının satın alma davranışına etkisi
The effect of using advergame to purchase behavior
YASMİNE ÇINAR
Yüksek Lisans
Türkçe
2023
ReklamcılıkMarmara ÜniversitesiHalkla İlişkiler ve Tanıtım Ana Bilim Dalı
DR. ÖĞR. ÜYESİ RAFET AYKUT AKAY
- Oyuncak seçiminde ebeveynlerin cinsiyet algısı ve kişiliğin satın alma niyeti üzerindeki etkisi
Parents' gender perception in toy selection and the effect of personality on purchasing chocies
ÖZNUR ÖZER
Yüksek Lisans
Türkçe
2021
İşletmeKırşehir Ahi Evran Üniversitesiİşletme Ana Bilim Dalı
DR. ÖĞR. ÜYESİ DENİZ AKGÜL
