Trust distrust and consumer beliefs about food safety
Başlık çevirisi mevcut değil.
- Tez No: 400140
- Danışmanlar: PROF. LİNDA L. PRİCE
- Tez Türü: Doktora
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2002
- Dil: İngilizce
- Üniversite: University of Nebraska-Lincoln
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 165
Özet
Özet yok.
Özet (Çeviri)
Even though we know very little about their long-term consequences, applications of biotechnologies are expected to shape the present and future profoundly. Supporters of agricultural biotechnology predict a number of significant economic, social, and environmental benefits. More specifically, genetically modified foods (GMF) have the potential to increase crop yields, reduce pesticide use, and generally improve the efficiency of agriculture throughout the world. Past experience with useful food production and food processing technologies, however, suggests that such benefits frequently come with associated risks to human health and environments. As a result, opponents express concerns about the safety and ethics of biotechnology, including skepticism about the ability of the government to control its use adequately. Central to the public discourse on the risks and benefits of biotechnology is the issue of trust and perceived credibility of social institutions such as governmental agencies, life science companies, food manufacturers, and public and private research organizations. It is my contention that any discussion about the future of biotechnology and its applications would be incomplete without an in depth understanding of this central issue. What do we know about public trust in social institutions? What do we know about public trust in the food system? The review of the relevant literature suggests that approaches to the issue of trust in marketing and in other social sciences may not be sufficient to understand consumers? trust in these institutions and in the food system. In addition, it appears that the issue of whatAmerican consumers? trust/distrust in the food supply (safety) system really means is not clear and perhaps under examined. These knowledge gaps inhibit a better understanding of consumer view of food system with respect to food safety and GMF. As a result, this study aims to answer questions such as can the food system be trusted, what does that trust/distrust mean, and how is that trust/distrust related to the component of the system. More specifically, the study asks is it possible that while individual components of a system (e.g. government, manufacturers, scientific community within the food system) cannot be trusted, the system as a whole can be? Is it possible that consumers feel their food is safe while they are suspicious about various actions of regulatory agencies, manufacturers, and scientists? In addition, the study asks: what does our understanding of consumer trust and distrust contribute to public debates on the future of biotechnology and genetically modified foods? A qualitative methodology (in-depth interviewing technique) was employed to answer these research questions.Informants can both trust and distrust various actions of individual institutions in the food system. Further, two sources of trust (confidence/assurance-based and hope/faith-based) and three sources of distrust (skepticism/cynicism-based, fear-based, and vigilance/watchfulness-based) are identified for individual institutions. In addition, informants? trust/distrust in the food system may be based on their trust/distrust in a particular institution or their perception of the interactions between various component institutions. Theoretical significance and practical (public policy) implications of the findings are also discussed.
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