In what ways does cosmetic branding affect the purchasing power of women living in London?
Başlık çevirisi mevcut değil.
- Tez No: 402893
- Danışmanlar: Belirtilmemiş.
- Tez Türü: Yüksek Lisans
- Konular: Ekonomi, Reklamcılık, İşletme, Economics, Advertising, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2015
- Dil: İngilizce
- Üniversite: Cardiff Metropolitan University / Prifysgol Metropolitan Caerdydd
- Enstitü: Prifysgol Metropolitan Caerdydd
- Ana Bilim Dalı: Yurtdışı Enstitü
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 105
Özet
Özet yok.
Özet (Çeviri)
This research has been conducted in order to find out how cosmetic brands influence the purchasing power of women focusing on women living in London. The researcher has chosen London to collect the data as the study is undertaken in this city. It is not avoidable to see that the makeup industry is growing from day to day. The age of female consumers using cosmetic products are shrinking very fast. This is due to the TV programmes and influences of celebrities. That is why cosmetic industries making more money than before as it was not accepted in the society to wear make up in younger ages. Now the lifestyles have been changing so demands for cosmetics are increasing significantly. Questionnaires have been distributed, online surveys have been conducted and interviews have been undertaken in order to collect the primary data. For the quantitative data, questionnaires are useful tool and for qualitative data, interviews; as they give you more details on someone´s behavior or opinion. And, secondary data was collected through online media, journal articles and books. Lastly, the collected data has been analyzed and it has been found out that the purchasing power of women differ from age to age as well as from profession to profession. It has been identified that a significant figure of younger ladies is interested in products that boost the external beauty such as eyes and lips whereas, mature ladies have shown interest more on products such as facial creams and facial oils to boost the younger look and health of the skin. When it comes to the affordability, fulltime workers are those who can afford mostly all brands compared to students with less income or no income at all.
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