Supply chain management in the textile industry: Partnership strategies
Başlık çevirisi mevcut değil.
- Tez No: 519094
- Danışmanlar: Dr. MİNE KARATAŞ ÖZKAN
- Tez Türü: Yüksek Lisans
- Konular: Tekstil ve Tekstil Mühendisliği, İşletme, Textile and Textile Engineering, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2004
- Dil: İngilizce
- Üniversite: University of Derby
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 94
Özet
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Özet (Çeviri)
Abstract Today's competitıve environment requires establishing long-term relationship to compete in the global market. In these conditions, the organisations must move from adversarial to more cooperative inter-organisational relationships. Textile industry is one of the best examples, as it suffered form short-term profıt views. The retailer part focused on best deal in the short term and as a result of this, supplier ended up with hiding problems. Trough going to partnership stage, the organisations can achieve one of the key competitive advantages that cannot be copied easily. Zara's (Spanish fashion retailer) success is based on the achievement of relationship trough its supply chain, It has subsequently changed the structure of the whole market (Birtvvistle et al., 2003). They have achieved number of seasonal changes from 2 to 20 times a year (Christopher et al., 2004). Market characteristics of textile and clothing industry, such as short product lifecycle, high volatility, low predictability, and high level of impulse purchase (Bruce et al., 2004) leads an uncertain environment for the organisations. It is obvious that responding this unpredictable market requires working closely together with the supplier and customer. This research explored the supply chain management strategies of Turkish textile fırms trading with the UK companies. Therefore, a qualitative research design was used to be the most suitable in answering the research questions set. The fıeldwork was guided by qualitative research design. The general intervievv guide approach vvas taken in this research and therefore, semi-structured intervievvs were undertaken by four research participants. The aim was to be able to understand, in-depth, the perceptions of companies through their relationship in supply chain. The research particularly focuses on ready-made cloth manufacturers and the retailer view. It is found out that, although in the literatüre, the signifıcance of establishing partnership strategy in the textile supply chain is pointed out, the respondents did not have a complete understanding of the nature, relevance and implications of partnership strategy. However, the market conditions in the textile industry illustrate that it will be inevitable to establish long-term relationship for the organisations, who want survive in this fıercely competitive environment.
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