Geri Dön

Effects of globalisation on value chain of fast-moving consumer goods companies

Başlık çevirisi mevcut değil.

  1. Tez No: 520436
  2. Yazar: UĞUR AVCİ
  3. Danışmanlar: Prof. GERARD HANLON
  4. Tez Türü: Yüksek Lisans
  5. Konular: Eğitim ve Öğretim, Education and Training
  6. Anahtar Kelimeler: Globalisation, Fast-Moving Consumer Goods, Glocalisation, Localisation, Regionalisation, Global Commodity Chains, Private Label, Procter & Gamble, Coca-Cola, Nestle
  7. Yıl: 2017
  8. Dil: İngilizce
  9. Üniversite: Queen Mary University of London
  10. Enstitü: Yurtdışı Enstitü
  11. Ana Bilim Dalı: Belirtilmemiş.
  12. Bilim Dalı: Belirtilmemiş.
  13. Sayfa Sayısı: 57

Özet

Özet yok.

Özet (Çeviri)

Purpose: This study aims to explore effects of globalisation on fast-moving companies' value chains. It covers the period of post Second World War to contemporary time. It focuses on strategies associated with marketing & sales, exploitation of technological development, and labour issues. It tries to fill the gap for lack of previous study associated with relationship between globalisation and FMCG industry. Methodology: This study has been conducted as a qualitative research to explore effects of globalisation that lead FMCG companies to apply certain strategies. Secondary sources (company annual reports, market research reports, industry publications from consulting companies, business magazines, and media sources) have been used to answer the research question. Three companies from three categories of FMCG industry as household care (Procter & Gamble), soft drinks (Coca-Cola), and packaged foods (Nestle) have been chosen to conduct the analysis. Findings: Study found that explored FMCG companies exploited globalisation to expand their operations to various overseas markets. They have applied rationalisation processes to make their operations more efficient, and to focus more on core brands. Glocalisation and localisation strategies have been applied to provide locally adjusted offerings. Developments in internet and communications technology have been utilised. Companies possess labour issues such as child labour, bad working conditions, and low wage deriving from suppliers. Limitations: Three FMCG companies have been selected to analyse with secondary sources. Further study can widen number of companies and collect primary data through interviews with company executives and support with secondary sources.

Benzer Tezler

  1. Küresel değer zincirlerinde yükselme stratejileri ve tasarım yönetimi kabiliyetleri arasındaki ilişkilerin Türk elektrik-elektronik sektöründe faaliyet gösteren firmalar üzerinden incelenmesi

    The relations between upgrading strategies in global value chains and design management capabilities: An investigation on firms operating in Turkish electrical and electronics sector

    BİLGEN TUNÇER MANZAKOĞLU

    Doktora

    Türkçe

    Türkçe

    2018

    Endüstri Ürünleri Tasarımıİstanbul Teknik Üniversitesi

    Endüstri Ürünleri Tasarımı Ana Bilim Dalı

    PROF. DR. ÖZLEM ER

  2. Uluslararası hızlı servis restoranlarının ticari alan analizine dayalı bir yer seçimi modeli önerisi

    A site selection model proposal based on trade area analysis of international quick service restaurants

    HANZADE KUĞU BAŞ

    Doktora

    Türkçe

    Türkçe

    2018

    Şehircilik ve Bölge Planlamaİstanbul Teknik Üniversitesi

    Şehir ve Bölge Planlama Ana Bilim Dalı

    PROF. DR. NURAN ZEREN GÜLERSOY

  3. Uluslararası tedarik zincirinin etkinliğini artırmada ulaştırma politikalarının önemi

    Importance of transport politics in improvement of international supply chain effectiveness

    ENTELA DİDA

    Yüksek Lisans

    Türkçe

    Türkçe

    2009

    Ekonomiİstanbul Üniversitesi

    İktisat Politikası Ana Bilim Dalı

    PROF. DR. HALİT TARGAN ÜNAL

  4. Synthesis and ınvestigation of adsorption properties of mercury-selective urea-functional polymeric resin

    Civaya seçimli üre fonksiyonlu polimerik reçinenin sentezlenmesi ve adsorpsiyon özelliklerinin incelenmesi

    SİNEM BEKTAŞ

    Yüksek Lisans

    İngilizce

    İngilizce

    2021

    Kimyaİstanbul Teknik Üniversitesi

    Kimya Ana Bilim Dalı

    PROF. DR. BAHİRE FİLİZ ŞENKAL

  5. Gemlik limanlarının lojistik performansının Türkiye'nin uluslararası ticaretteki yerine katkısı

    The logistics performance of gemlik ports contributes to Turkey's place in international trade

    SÜLEYMAN ALTINOK

    Yüksek Lisans

    Türkçe

    Türkçe

    2021

    EkonomiBursa Teknik Üniversitesi

    Uluslararası Ekonomi Politikası Ana Bilim Dalı

    DOÇ. DR. GÖKÇE ÇİÇEK CEYHUN