Feely app: Introducing music into online dating
Başlık çevirisi mevcut değil.
- Tez No: 645707
- Danışmanlar: DR. RİKKE DUUS
- Tez Türü: Yüksek Lisans
- Konular: İşletme, Business Administration
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2016
- Dil: İngilizce
- Üniversite: The Unıversıty Of Nottıngham
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: Belirtilmemiş.
Özet
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Özet (Çeviri)
The purpose of this dissertation will be to help validate my business idea 'Feely App' by the help and use of primary, secondary data and theories which are thought in this year's TE MSc course. I will be investigating into the problem of current dating apps lacking a level of connection between dating app users at a deeper level which in my idea's case will be music taste. Feely App is a dating app that is being developed on IOS and Android which allows people to meet new people through music. Feely App allows individuals to express their taste of music and meet people sharing similar taste. Users will be able to log in either from Spotify or SoundCloud to register. The App will allow them to add their music playlists where they will be able to match other users with the most mutual songs. Users will also be able to match with others who are listening to the same song as them at the same time. There will be more functionalities introduced within the app as a result and customer development of this dissertation timeline. Feely App's goal is to bring people together who share passion and bond with the music they love. Our slogan is 'Your Music Defines You. Share & Find The One. In order to identify whether the idea 'Feely App' is viable or not, there will be two chapters which will help me to identify the factors that will lead to the feasibility of Feel App which are: • Problem Identification and Opportunity Validation • Problem-solution fit and the use of Marketing Channels The first chapter will evaluate the opportunities in the dating app market in the U.K by analyzing the dating current dating app industry and analyze the size of the target segment. This chapter will be supported by several theories and secondary data. Primary data for this chapter will be a survey and face to face interviews in order to identify the existing problems in the dating app market. The second chapter will focus on the problem solution fit and the testing if the most effective marketing channels. This chapter will be supported by two main theories as well as the marketing experiments conducted so far since the launch of the start-up.
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