An empirical study of intentionfactors of mobile payment usage in non-banking sector : A Research from Istanbul
中文论文题目： 非银行实业手机支付使用动机因素研究：来自伊斯坦布尔的研究英 文 论 文 题 目
- Tez No: 714490
- Danışmanlar: DR. BEN SHENGLIN
- Tez Türü: Yüksek Lisans
- Konular: Bankacılık, Banking
- Anahtar Kelimeler: Intention of Mobile Payment Usage in Istanbul, Expanded TAM in Non-Banking Sector, Personal Characteristics on TAM
- Yıl: 2020
- Dil: Çince
- Üniversite: Zhejiang University {Zhejiang Province 浙江省}
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 123
Özet
Özet yok.
Özet (Çeviri)
Perceivable changes have occurred in consumer habits with the transformation of technology. This transformation increased people's expectations of digitalization and the need for digital service. Sectors that can now be digitalized have gradually become more competitive by meeting the needs of the future. Mobile services have become extremely valuable in the world, where space dependency has gradually decreased. There has been a rapid change in payment systems with the mobility supported by digitalization. The change in the payments system was effective in consumers' payment preferences. The diversification of alternative payment instrument has reduced the usage of cash in the world. Therefore, the development and usage of mobile payment systems have become widespread In light of these developments, it seems to be a good area to examine the factors that will measure mobile payment acceptance among people Trying to conclude by measuring the personal characteristics of the Istanbul community with technology acceptance model (TAM) is an excellent opportunity for the intention to use mobile payment in non-banking sector. TAM have defined as various variables, which have been able to give researchers a position of consumer behavior in the mobile payment usage and e-commerce based on technology related scenario. Therefore, TAM is preferred in this research as most appropriate model. This study attempted to find answers to the following questions; What is the perception of people about mobile payment usage in Istanbul, which represents to almost average of Turkey according to previous studies? Is there relation among TAM model's variables on Istanbul case? Furthermore, Are Personal characteristics of Istanbul's society affecting to intention to use mobile payment? In previous studies that applied the TAM model, studies were covering a specific group or region. However, no research has yet been conducted to examine Istanbul and the personal characteristics of its society. The model was enriched by adding different factors affecting the intention to use mobile payment. At the same time, simplification was made to the model by removing some factors that were not considered decisive While the social influence, 浙江大学管理学院硕士学位论文 ABSTRACT V knowledge, security, innovativeness, cost and compatibility that found with literature review were added to the TAM model, the external variable, attitude toward using and actual system use were removed from the original model. After the final version of the model was revised, hypotheses were formulated to examine the relationship between intention to use mobile payment and other factors in revised TAM model The questionnaire of the survey was distributed to all the districts in Istanbul toward the snowball sampling method. The valid 397 responses were analyzed using the structural equation model with robust maximum likelihood. The Descriptive statistic, t-values and path coefficients were measured. T-values were calculated to measure the relationship between the factors. SPSS and LISREL were used for sample reliability and analysis. The results of the research were encouraging the perception of people towards mobile payment systems and relation between expanded TAM model on Istanbul case examined with this study. Ease of use factor has a negative impact on intention to use mobile payment shows that its ease of use does not have a significant impact on people who live in Istanbul or even it has a negative effect. Analysis results show that innovativeness has a profoundly positive relationship with all variables, which meant that more innovative applications rather than easy are preferred. Security has a negative effect on ease of use regarding the perception that If the application is easy, security would be weak. Determining that compatibility, innovativeness and social influence have a significant effect on the intention to use mobile payment is an indication that the characteristic of the society is measured on the model. While the effect of cost, security and ease of use is negative, the effect of knowledge and usefulness realized low positive on intention use mobile payment. In this research, focused on the Istanbul market with the measuring of the revised TAM model's variables. Even though the results figured individual perception of people from Istanbul, these results can minimally represent the average of Turkey's society. Analyzing personal behaviors based on the TAM's factors made this study quite feasible for e-commerce companies. Likewise, it has opened essential areas for the advertising industry, which aims to send the right message to the right person. Further studies can focus on increasing of 浙江大学管理学院硕士学位论文 ABSTRACT VI comprehensiveness of factors and add more factors that may affect the intention to use mobile payment.
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