Peasant entrepreneurs in the global cultural economy of superfoods:The case of Turkish avocado growers
Başlık çevirisi mevcut değil.
- Tez No: 716898
- Danışmanlar: Belirtilmemiş.
- Tez Türü: Doktora
- Konular: Antropoloji, Sosyoloji, Anthropology, Sociology
- Anahtar Kelimeler: Belirtilmemiş.
- Yıl: 2021
- Dil: İngilizce
- Üniversite: Northeastern University
- Enstitü: Yurtdışı Enstitü
- Ana Bilim Dalı: Belirtilmemiş.
- Bilim Dalı: Belirtilmemiş.
- Sayfa Sayısı: 289
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Özet (Çeviri)
This dissertation explores how sign-value for a superfood commodity is produced in a global South context. Specifically, it studies the cultural history of avocado's naturalization and production in south Turkey. When viewed from afar, the making of a market for avocados in Turkey may appear to be the result of increasing global interest in the fruit —after all, as avocado became a popular superfood at the global level, it only makes sense that Turkish agricultural producers would respond to demand emerging in urban centers by switching to avocados. This research shows that such an assumption does not necessarily hold true. Avocado's spread across a 45-mile strip of land on the southern shoreline of Turkey throughout four decades roughly between 1960s and early 2000s was in fact a locally contingent phenomenon that developed in a manner almost completely isolated from“cultural flows”. As a new plant and fruit, avocados were made —from the bottom-up— into a liminal cultural form built on specific and unique intricacies of the local history and the local culture in these communities. It was the powerful cultural status that avocados had acquired at the local level in the region's peasant communities that allowed for its transition into a superfood commodity. It is found that local, rural entrepreneurs who later built the domestic market for avocados did in fact depend on this unique cultural form that was a local-historical product. Although this can be viewed as a“successful”case of rural entrepreneurship of local farmers, a critical 4 evaluation of avocado's widespread production reveals how these farmers expropriate historically and culturally produced value from their community. A cultural excavation into the local history was needed for a proper understanding of the case at hand. It is suggested that similar efforts in other cases of global cultural production of sign-value may reveal stories deeply embedded in local histories and local cultures at the sites of material production —stories which are the actual processes of sign-value creation and expropriation, and which typically get obscured by the dominant political-economy / commodity-chain approaches to these (global) transactions
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